He says that engaging the customer is becoming increasingly more important in marketing and a brand has to go beyond simply presenting the product to their clientelle. “One of the biggest trends in adverstising is a real push toward conversational media,” he explains, “and actually finding ways for brands to engage with the actual audience through content.” It then becomes a two-way value exchange, the Exploiting Chaos author explains in the interview. Rather than being presented with an ad asking the customer to buy a product, brands need to reach out and create real relationships with their customers by offering value in exchange for brand loyalty. Whether on television, his website, or on stage, Gutsche is one of today's most trusted guides for finding the next big thing.
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