digital and social media | October 18, 2015

#AskASpeaker #2: Twitter Q&A with Amber MacArthur

This past Thursday, October 15th, we held another successful Twitter Q&A: the second in our new series of half-hour chats with some of our tech-savvy keynote speakers. And last week’s conversation was with relentless adaptation and digital economy expert Amber MacArthur.

Called “Canada’s top social-media expert on how to build a brand” by Canadian Business, MacArthur is at the very forefront of the digital revolution. After spending years in the start-up trenches and the dot-com boom, she’s now helping companies adapt to, anticipate, and capitalize on lightning-quick shifts in all things tech, social media, branding, customer service, and beyond. She speaks regularly and confidently on the Internet of Things, digital marketing, adaptation, and social media for B2B as an in-demand authority on innovation in the Internet age. 

We had a whole slew of questions lined up for MacArthur, but her followers hopped on the #AskASpeaker train and led the conversation down different paths (which we were very happy to see). Read the transcript below to get MacArthur’s valuable advice on the speaking process, and what she does to prepare for those stressful keynotes. 

When 1:30 p.m. hit, we were also pleased to announce our next guest—Globe and Mail senior writer and author of Stephen Harper: A Biography, John Ibbitson. We’ll be holding our third Q&A on Thursday, October 29th from 1 p.m. to 1:30 p.m. EST. Please join us! Follow our chat using the #AskASpeaker hashtag, remember to follow @thelavinagency and @JohnIbbitson, and be sure to get your smart questions together ahead of time. This is a perfect opportunity to pick the brain of one of our country’s finest political writers just one week after the federal election.

In her keynotes, Amber Mac provides audiences with tips on becoming more digitally savvy and making the most out of the online experience. She also shares her ABCs of digital marketing: Be adaptive, respond quickly, and create value. To hire Amber McArthur for your next event, contact The Lavin Agency speakers bureau.