leadership | July 19, 2019

Retail Maverick Bonnie Brooks Formally Named CEO of Chico’s

As the first female President and CEO of the Hudson’s Bay Company, Bonnie Brooks restored the aging institution back to its former glory. More recently, she has been acting as interim CEO of Chico’sthe international women’s fashion retailerfollowing the abrupt departure of Shelley Broader. Today, the Financial Post announced that Brooks will take on the role permanently.

Bonnie Brooks will remain a member of the Chico’s FAS board in addition to her now-official position as President and CEO, reports the Financial Post. She brings an impressive three decades-worth of global retail experience to the role, where she’s responsible for overseeing Chico’s 1,500 retail locations across North America. Prior to Chico’s, Brooks was widely known for her transformative leadership at the Hudson’s Bay Companybrokering a successful merger with Lord and Taylor in the USA, which led to the acquisition of Saks in Canada.


Today, Brooks speaks about what it takes to successfully lead an organization in one of the most competitive, constantly evolving markets in the world. She takes a holistic view of marketing, strategy, and leadership, and translates it into actionable insights for professionals and organizations in retail and beyond.

Bonnie Brooks: Is Your Business *Actually* Different—and Better?


To book Bonnie Brooks for your next speaking event, contact The Lavin Agency today.