innovation | November 04, 2019

Create the Future: Jeremy Gutsche Offers New Tactics for Disruptive Thinking in His Upcoming Book

More than just a business buzzword, innovation has become a coveted ideal for nearly every organization on earth. The problem is, though everyone wants innovation, few know how to actually attain it. In his upcoming book Create the Future, Trend Hunter CEO and New York Times bestselling author Jeremy Gutsche offers a guide for mastering real change. 

In today’s fast-paced world, there are more opportunities than ever within our reach—yet time and time again, smart and successful people miss out on the action. Why? Innovation expert Jeremy Gutsche explains that there are seven neurological traps that limit our thinking and decision-making. But fear not. In his upcoming book Create the Future: Tactics for Disruptive Thinking, Gutsche shows us how to overcome the years of evolutionary conditioning that urge us to play it safe.


Filled with Gutsche’s provocative thinking and signature flair for story-telling, Create the Future walks us through battle-tested strategies employed by innovative leaders at Disney, Starbucks, Google, and NASA.  The book, which features a foreword by Malcolm Gladwell, is paired with a revised edition of Gutsche’s award-winning first book Exploiting Chaos, making it a double-sided handbook for disruptive thinking.


To book speaker Jeremy Gutsche for your next speaking event, contact The Lavin Agency today, his exclusive speakers bureau.

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