politics & society | January 22, 2019

“Provocative, Exciting, Important.” Team Human, Out Today, is Douglas Rushkoff’s Most Crucial Call to Action.

Do you want to try to earn enough money to insulate yourself from the world? Or do you want to make the world a place you don’t have to insulate yourself from? World-renowned media theorist Douglas Rushkoff has written his most important book yet: a crucial rallying cry to resist the technologies, markets and institutions that aim to isolate and repress us, and instead, remake society as a team: Team Human

“We have to stop using tech to optimize human beings for the market, and start optimizing tech for the human future,” says Rushkoff in his popular TED talk based on the book. “The future changed from this thing we create together in the present to something we bet on in some kind of zero-sum, winner-takes-all competition. When things get that competitive about the future, humans are no longer valued for our creativity, now we’re just valued for our data. Because they can use the data to make predictions. Creativity, if anything, just makes noise; makes us harder to predict. So we ended up with a digital landscape that represses creativity, that represses what makes us most human.”


Team Human, called “a provocative, exciting, and important rallying cry to reassert our human spirit of community and teamwork,” by Walter Isaacson, is out today. 


How to be


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