innovation | February 12, 2013

The Boomer Revolution: Jeremy Gutsche Gets Into Their Heads In A New Doc

Innovation speaker Jeremy Gutsche wants you to understand the mindset of the baby boomer. Considering there were 8.2 million babies born during the baby boom, and these people now account for 2/3 of consumer spending—it's probably in your best interest to get inside their heads. In a new documentary from Dreamfilm Productions, Gutsche tells you all you need to know about those born between 1946 and 1965: a cohort who make up one third of the population in Canada and are the largest and wealthiest generation in human history. Titled The Boomer Revolution, the documentary will air on CBC's Doc Zone on Feb. 28. The film is directed, written, and produced by the award-winning broadcast journalist Sue Ridout (check out the trailer, above).

This is a subject Gutsche—founder of the massive trend spotting website—has also tackled in his talks. Many of his keynotes and workshops have focused on generational concerns and have helped the banking, government, and healthcare industries better understand their predominantly boomer-aged workforce. Not only that, but he is able to help boomers better understand the millennials—a cohort who will soon (if they aren't already) be sharing a workspace with them. His insights help companies make the best use of the talent they have in this demographic to cultivate more sustainable cultures of innovation in their industries. Further, he can help companies learn what makes these people tick so they can appeal to that demographic more effectively in their marketing and product development. The baby boomers were a demographic that changed the world—and understanding their influence is vital to staying competitive in the market today.

(Photo courtesty of: Dreamfilm Productions)

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