corporate culture | August 22, 2019

Rebel With a Cause: Social Scientist Francesca Gino Explores Non-Conformity for NPR

Francesca Gino stumbled across Massimo Bottura’s unusual Italian cookbook by chance. Flipping through its pages, she discovered that the traditional Italian recipes she knew and loved had been replaced with creative, remixed dishes. On this week’s episode of Hidden Brain by NPR, Gino explains what she learned from the rule-breaking Michelin chef in her quest to understand non-conformity.

“I think we really need to shift our thinking,” says Francesca Gino, a professor at Harvard Business School. “Rebels are people who break rules that should be broken. They break rules that hold them and others back, and their way of rule breaking is constructive rather than destructive. It creates positive change.”


Gino has spent much of her career studying non-conformists. She’s even authored a book on the subject. Rebel Talent explores how and when rules should be broken. It asks the question: when can defying norms lead to creative thinking and innovation? In this week’s episode of Hidden Brain, Gino relays her unique experience at Bottura’s restaurant, and explains why fearless curiosity is at the heart of “rebel talent.”

Listen to the full podcast here.

To book Francesca Gino for your next speaking event, contact The Lavin Agency, her exclusive speakers bureau.