business strategy | February 11, 2013

Profiting From The Retail Revival: Doug Stephens' New Book Shows You How

We're in the midst of a new era in consumerism—and retail speaker Doug Stephens knows what it's going to take for brands to remain competitive in the rapidly changing market. Stephens recently stopped by our Toronto office to fill us in on the new wave in retail. As a retail futurist, Stephens is highly sought after for his opinions on emerging trends in the industry. Now, his new book will help companies take the plunge into a revolutionary new way of doing business.

For sale in pre-order now, The Retail Revival: Reimagining Business for the New Age of Consumerism explains how massive shifts in demographics and economics have redefined the industry. It's no coincidence, he tells us, that some of the biggest box stores in the world (Kohl's, Target, and K-Mart, for example) were all started in the early 1960's. The baby boom era created a massive middle class and opened up a huge market for retailers. The majority of the population all needed the same products and retailers that catered to those needs were very successful. The age we live in now is vastly different, however, and consumers have more diverse wants and needs. They are looking for more than just easy access to products—they are looking for a cultural experience. 

While this may seem somewhat overwhelming to companies who are used to doing business in the old age of retail, Stephens can help you filter out the noise and hone in on what you need to do to compete today. As the founder of Retail Prophet consulting, Stephens has helped a myriad of big name companies navigate the retail world. His talks also extend beyond this industry, and he provides strategies that can help any company be more innovative and stay ahead of the pack. If you are interested in better understanding what your customers want—no matter what the industry—Stephens has your answer.

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