Retail Futurist Doug Stephens Weighs In on the Crash of an Industry — and Prepares For Its Rebirth
In Resurrecting Retail (OUT TODAY!), internationally renowned futurist and bestselling author Doug Stephens not only explores the massive upheaval happening in retail today; he also outlines an inspiring and actionable plan for its future in the post-pandemic world.
A gripping exploration, researched in real-time from inside the crisis, Resurrecting Retail offers a comprehensive view of how COVID-19 and its aftermath will reshape every aspect of consumer life. That includes the very essence of why we shop, explains author Doug Stephens. Those who are resilient, committed, and remember the core principle of modern business—‘Every company is an experience company’ —will find a way to thrive inside our newly transformed reality. Ian McMilan, the Global Retail Marketing Lead at Nike, declares the book, “Prophetic, inspiring, and entertaining. Paints a clear picture of the post-COVID world we are entering and how retailers must adapt to thrive.”
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