innovation | May 31, 2021

The Power of Creative Leadership: The Lavin Agency Welcomes Former Nike CMO Greg Hoffman

There is perhaps no one more qualified to advise you on the ins-and-outs of creative leadership than new Lavin speaker Greg Hoffman. Throughout his 20+ years at Nike, Hoffman helped lead the sporting giant’s most innovative branding, marketing, and design efforts—from the Emmy Award-winning Colin Kaepernick campaign to the most remembered ad of the 2016 Olympics. His talks teach you how to use creativity to lead stronger teams, produce better work, and leave a legacy that changes the world. 

Embodying values of curiosity, risk-taking, and radical collaboration is what allowed Hoffman to climb the ranks at Nike, from design intern to Chief Marketing Officer to VP of Global Brand Innovation. His unforgettable work, driving social and cultural change through the lens of sport, was informed by his position as both an African American brand leader, and a champion of the Nike Black Employee Network. Diversity is the oxygen that breathes life into the creative process, Hoffman says. A creative dream team must embrace the non-linear thinkers, the quiet introverts, and the unique lived experiences of each and every contributor. Hoffman’s presentations show you how to harness creativity at every level, building the type of brand legacy that transcends product categories and makes a positive impact on the world around us.


In his forthcoming book, Hoffman gathers insights from his decades-long career and fashions them into an actionable guidebook for the post-pandemic future. Emotion by Design promises to be a “masterclass in creativity,” from one of the most accomplished leaders in the field: Hoffman has been named one of Fast Company’s ‘Most Creative People in Business,’ one of Business Insider’s ‘50 Most Innovative CMO’s’ and one of AdAge’s Power Players.


To book speaker Greg Hoffman for your next event, contact The Lavin Agency today, his exclusive speakers’ bureau.  

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