Founder & CEO Ellen Bennett Explains Why You Don’t Need All The Answers To Start Your Next Big Idea
In her new book Dream First, Details Later (out April 27th), Ellen Bennett—the founder and CEO of multi-million-dollar kitchen wear brand Hedley & Bennett—shows you why you don’t need the perfect plan to make your next big idea a reality. You just need to start.
If you’ve ever had an idea and thought “that’s impossible” or “I wouldn’t know where to begin,” then Ellen Bennett’s debut book is for you. Colorful, aspirational, and highly motivating, Dream First, Details Later uses Bennett’s own journey from line cook to CEO as an inspirational guide. “Sometimes you don't have all the details ironed out, but you have to show up anyway and figure it out,” Bennett explains. Her go-getting attitude is also what allowed her to swiftly pivot in the wake of the pandemic, manufacturing protective face masks when there was a shortage (and even donating half-a-million to essential workers).
Dream First, Details Later captures Bennett’s enthusiasm and hard-won insights, teaching you how to squash your reservations, get out of your comfort zone, and eventually, transition from the “fly-by-the-seat-of-your-pants” stage, to the “well-oiled-machine” stage. Pioneering psychologist Angela Duckworth describes it as, “the true story of a true heroine for our times–bold, brash, and entirely honest about the downs and ups of making dreams come true.”