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the new consumer | Apr 25th, 2018

The Aging Population is Capable, Happy and Excited, Says Activist Ashton Applewhite. Marketers Barely Know This Demographic.

Misconceptions about our aging population abound. As Ashton Applewhite proves in This Chair Rocks—her celebrated anti-ageism manifesto—and her mainstage TED Talk, which garnered a standing ovation and over 1.2 million views, we barely know the aging demographic; they’re a consumer group far more... Continue Reading →