Humans, he says, are still capable of rationalizing and being creative in a way that machines are not. While the information we can acquire from big data sets about the functionality of a product is helpful, it is not a complete solution on its own. In the speech, Maeda advocates for a model where we merge humans with machines—to get the most out of both. Insightful but light-hearted, Maeda's presentation perfectly embodied his philosophy of humanizing technology. What's more, he provides a framework for melding man and machine into an innovative, holistic unity ready for the future.
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