What Augmented Reality Means for Our Lives, Our Work, and the Way We Imagine the Future
Cloud computing, smart glasses, and augmented reality games—the world’s largest companies, from Apple to Google, are in a race to radically change the way we see. In his new book SuperSight, David Rose explores how our vision will soon be freed from the limits of biology, transforming our view of the world and the way we interact with it. A “speculative preview of the future and its implications, both shocking and thrilling,” SuperSight shows us what is truly possible. Rose, the former VP of Vision Technology at Warby Parker, is a spatial computing pioneer whose fascinating, action-oriented talks help us make sense of a new world—one where our physical reality is seamlessly blended with a digital one.
“David provides a time machine trip into the near future, where knowing more about anything is as simple as glancing at it.”— Pattie Maes, MIT Media Lab professor, on SuperSight
“You can think about the metaverse as an embodied internet, where instead of just viewing content—you are in it.” Those words come from Facebook founder Mark Zuckerberg, whose recent rebrand of the company to ‘Meta’ indicates the stunning transformation that’s soon to come. Soon, our worldview will become blended layers of information delivered via glasses, contact lenses, or projected light—a development that will fundamentally change the way we learn, shop, work, play, and more. To prepare for the coming revolution, there is no better guide than MIT lecturer, author, and serial tech entrepreneur David Rose. From AI mirrors that advise us on our outfits, to museums that let us talk with explorers and artists throughout history, to the ways we envision sustainable cities, the scope of augmented vision is boundless. But there are downsides, too, and Rose is ready and willing to explore the potential hazards, from equity and access issues to concerns about privacy. His book SuperSight is ultimately an insider’s guide to the way our lives will inevitably change, showing us how to respond to both the challenges and opportunities that await. “Extended reality is poised to reinvent our human experience with technology, and SuperSight is an enlightening guide to the changes ahead,” writes Paul Daugherty, the CTO at Accenture. Will your business thrive through the next paradigm shift? Under Rose’s leadership, you will learn how to master the forces of digital disruption with actionable tools and frameworks.
Previously at Warby Parker, Rose spearheaded the company’s use of AI to make eye tests and virtual-try-on accurate, affordable, and accessible. Today, he helps companies imagine and design future products—making sure the technology dissolves into the fabric of our daily lives and work as naturally as possible. But whether it’s restoring our physical abilities, enhancing the safety of our streets, or predicting consumer needs, one thing is certain: AI offers us a new organizing principle for modern life—and in his vivid, forward-looking talks, Rose explains how we can take advantage.
Rose is also the author of Enchanted Objects, the preeminent book on the Internet of Things—the concept where everyday items are able to anticipate our needs, talk with each other, and make life simpler. Rose previously served as the CEO at Ditto Labs, and was founder and CEO at Vitality, a company that reinvented medication packaging that is now distributed by CVS and Walgreens. He also founded Ambient Devices, which embedded internet information in objects such as lamps, mirrors, and umbrellas. He holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. Rose’s work has been featured at the MoMA, and covered in WIRED, The Economist, and The Colbert Report.