Create the Future
Tactics for Disruptive Thinking
COVID-19 obliterated the way we live, work, and do business. But though our lives have been turned inside out, now is our chance to create the future, says Jeremy Gutsche—MBA, CEO, and multiple New York Times bestselling author. Described as “an intellectual can of Red Bull,” Gutsche is one of the most requested innovation consultants on the planet, helping everyone from Google to Disney navigate change and thrive through disruption—he even helped NASA prototype the journey to Mars! As we begin to emerge from the pandemic, Gutsche shows us—with his unrivaled energy and humor—how to usher in the “Roaring 2020s”: a golden era of opportunity after crisis.
“Jeremy’s message fit perfectly into our strategy. His high-energy style kept my leadership team engaged and we kept talking about his session well into the evening.”— CIO of Coca-Cola
As in the Roaring 20s, which followed the 1918 Spanish Flu pandemic, society after COVID-19 will once again see a wave of prosperity and growth. Jeremy Gutsche’s latest talk explores how we can take advantage of this unique moment, rising from the chaos to come back better than before. Since the release of his award-winning first book Exploiting Chaos, Gutsche has become a world-class expert on innovating through times of uncertainty. Our first impulse during a crisis may be to retreat, says Gutsche, but several of the world’s most iconic companies were actually founded during periods of recession.
Gutsche’s latest book, Create the Future, features a foreword by Malcolm Gladwell, and won a 2021 Axiom Business Book Award in the category of business disruption and reinvention. In it, Gutsche teaches readers how to think disruptively and implement real change when we need it most. As exciting as it is actionable, the handbook features strategies that Gutsche has personally used in projects with the world’s most powerful brands, who have each relied on him to lead them through rapid change. As companies and leaders scramble to pivot their business in the wake of the pandemic, there is no timelier or more urgent read—nor a more trusted, sought-after guide: Gutsche’s talks regularly go viral, and his landmark innovation keynote has surpassed 10 million views—making it the most-watched in history.
In his previous book, the New York Times bestseller Better and Faster, Gutsche reveals six patterns of opportunity that help smart people and teams lead through change, destroy complacency, and realize their potential. The book reached #1 on Amazon and was chosen as a CEO Read “Select” book for CEOs, entrepreneurs, and managers. Gutsche even used insights from the book to lead a workshop for NASA’s Goddard Space Flight Center, helping them integrate AI, become “lean, agile, responsive, and adaptive to change”—and, one day, get human beings to Mars.
When he’s not touring the globe as a futurist and sought-after innovation speaker, Jeremy is the CEO of Trend Hunter—the world’s #1 largest trend-spotting platform driven by artificial intelligence. Imagine the insight from a focus group made up of 100 million people—that’s Trend Hunter. With Gutsche at the helm, the company has grown into a powerful innovation engine and global showcase for what’s next—attracting three billion views in the process. The site’s been featured or cited in over 40,000 articles, and Gutsche is routinely sourced by the media, where his broad appeal ranges from The Economist and CNN to WIRED and The New York Times. He has been described as “a new breed of trend spotter” by The Guardian, an “Oracle” by the Globe and Mail, an “intellectual can of Red Bull” by Association Week, and “the rockstar of keynote speakers” by Meetings Professional International.
Gutsche is the winner of The Cisco Innovation Excellence Award and the BDC’s Young Entrepreneur of the Year Award. Before founding Trend Hunter, he was one of Capital One’s youngest Business Directors, where he grew a billion dollar portfolio of market leading products at the age of 28. Previously, he was a Management Consultant for the Monitor Group, advising Fortune 500 clients on top level strategy. He holds an MBA from Queen’s, is a CFA, and studied innovation at Stanford’s Graduate School of Business.
“A keynote from Jeremy will energize your team to take on the world!”CSO & SVP of Marketing of Universal Studios
“We’ve been raving about Jeremy around the office. The most inspiring offsite in my seven years!”Sr. Director of Kraft Heinz
“He made us laugh, think and clap. Jeremy is the rock star of keynote speakers.”CMO of Hard Rock Hotel & Casino
“Jeremy was absolutely AWESOME! Tons of people come up to me afterwards and say how much they enjoyed it.”SVP of Strategy, Wells Fargo
“Jeremy Gutsche has been by far the #1 speaker [out of 175 speakers]. He had literally 100 people rush the stage for his book.”The Market Research Event
“Jeremy Gutsche is the rockstar of keynote speakers! He rocked the house. He brought people alive ... He got people focused on the message and every single person was with him for every word. Jeremy Gutsche, you rock!”Jeff Busch, VP, Meetings Professional International
“I have always believed that the value and effectiveness of a presentation could be judged based on how well it managed to edify, to entertain, or to enlighten the audience. A good speaker will deliver on one of these key attributes. A great speaker will deliver on all three. Jeremy Gutsche delivered on all three. His ‘Get Better & Faster’ presentation at our recent CPABC Spring Leadership Conference was informative, it was entertaining, and it provided everyone with a framework that forced us to re-think our notions about how to find new opportunities for growth and success. His energy and dynamism are obvious, but more importantly, he backs up the performance with substance. I highly recommend him for anyone looking to gain unique and original insight into how to manage chaos and change.”CPABC
“We had 7500 people from 82 countries, translated into 12 languages, which is more than the UN ... Jeremy was unbelievable ... a standing ovation! Best closing speaker we've had in years! Don't miss him!”MDRT Committee
“He’s a bestselling author who will teach you game-changing beliefs, cutting edge frameworks and powerful ideas so that you can create lasting connections with customers while providing value, leveraging creative thought and harnessing chaos.”Retail Bankers Association
“Best speaker of the whole 3 day congress ... Energizing, stimulating, modern, fun, passionate presentation ... Jeremy was the most effective & relevant presenter of the whole conference [Jeremy’s weighted score was an unprecedented 97.1%].”World HR Congress
“Jeremy was fabulous! Our audience was ecstatic with his phenomenal speech and amazing delivery. We are absolutely thrilled. Thank you for all of your time and expertise leading up to our event. You are a pleasure to work with.”National Confectioners Association
From NASA to Universal, Trend Hunter—Jeremy Gutsche’s cutting-edge organization—helps more than 500 of the world’s top innovators find BETTER ideas FASTER. Focused 100 percent on your company, the workshops are high-impact, high-intensity experiences that leading companies, billionaires, and CEOs have relied on to:
1. Dramatically accelerate innovation;
2. Extract the best thinking from their teams;
3. Prototype scenarios of their future; and
4. Make change happen when change is hard.
Gutsche’s innovation keynote and workshops have helped the most innovative companies and organizations on the planet. He worked with NASA to prototype the journey to Mars; showed the top 200 staff at Microsoft how to prototype cultural change; taught the top 50 at Victoria's Secret how to better understand their customer; helped the top 250 at NBC prototype their long-term future; and aided the top 80 at the Chicago Tribune as they decided how to reinvent their strategy. These are just a few of the hundreds of other brands and billionaires that Gutsche has helped in their quest to prototype a better future.