The End of Bias
A beginning: The Science and Practice of Overcoming Unconscious Bias
One of the biggest dilemmas of our time? Eradicating unconscious bias—the persistent, unintentional, prejudiced behavior that clashes with our consciously held beliefs. Thankfully, science journalist Jessica Nordell is up for the challenge: in her debut book The End of Bias, she offers us a nuanced, compassionate perspective for how we can change biased behavior and radically remake our world. Those in need of hope or motivation as they embark on the necessary work of building more equitable organizations will benefit greatly from her science-driven talks.
“When it comes to prevention and cure, Jessica Nordell’s powerful book is a breakthrough.”— Adam Grant
If the pandemic taught us anything, it’s that the world is far from equal—and unconscious bias can tarnish even our best intentions. It’s why diversity and inclusion programs have such inconsistent results, or why the barriers to women’s advancement in the corporate world often go unnoticed. Using a highly engaging blend of neuroscience and social science, Jessica Nordell reveals the corrosive effect that unconscious bias has in areas like medicine, education, policing, and the workplace—and what we can do about it. The End of Bias dives deep into both the causes of prejudice, as well as the programs and institutions that have successfully reduced it, from preschools in Sweden to the hallways of John Hopkins Hospital. Nordell extrapolates the psychology and methodology that made these initiatives so effective, and shows you how you can apply them to your own organizations.
“Despite revolutions in our understanding of bias, we’re still much better at documenting the problem than solving it,” says psychologist Adam Grant, the New York Times bestselling author of Think Again. “When it comes to prevention and cure, Jessica Nordell’s powerful book is a breakthrough. With state-of-the-art science and gripping narratives, she reveals what concrete steps individuals, groups, and institutions can take to fight prejudice.” Nordell’s exhaustive research—and her willingness to hold her own biases up to scrutiny—gives us an optimistic look at how we can approach one of society’s most pervasive problems. As a speaker, she is honest and refreshing, bringing her insights to life with immersive stories and evidence-based interventions that will stick with you long after the presentation is over.
An acclaimed science and culture journalist, Nordell’s writing has also appeared in the Atlantic, the New York Times, the New Republic, and many other publications. A former writer for public radio and producer for American Public Media, she graduated from Harvard University and the University of Wisconsin, Madison.