Lavin Exclusive Speaker
Trade wars have dominated the headlines like a high-stakes drama of America versus the world. Marc L. Busch, a trade expert and consultant for McKinsey & Company and the World Bank, offers fact-packed, thought-provoking talks illustrating what near-future changes mean—how NAFTA 2.0 will fail, how a “nuclear war” on agriculture is coming, and more—and what tactics businesses can use to fight back.
Only a small percentage of companies have a real understanding of how trade will actually affect their bottom line—and fewer still understand the real tools they can use to protect themselves. Marc L. Busch is a multiple award-winning professor at Georgetown University, a scholar, host of the trade-centric podcast Tradecraft, and the authority on today’s global trade. What does international trade mean for your industry, or your business? We’re currently engaged in an “epic battle of free trade,” says Busch, and as volatile as that battle might be, it’s an opportunity for companies to help rewrite the rules of those trade deals. President Trump’s tactics are isolating the US from from a number of international markets, and as Busch explains, it’s a non-partisan issue on a global level. “There is no Red versus Blue state in this context,” he says. “It’s just chaos.” With wit, lucidity, and customization to your organization, Busch will steer your audience through the volatile changes to come—and leave you prepared to handle them with confidence.
In his talks—packed with real-life stories, and told with humor—Busch puts modern and often confusing trade policy into perspective, distilling exactly what it means for you and your bottom line. His talks are essential to understanding how countries compete and collaborate with one another, and how our government policies shape—and are shaped by—these relationships. From trade wars, to domestic industries, to new technological trends in the global market, Busch offers a clear, up-to-the-minute overview of our current global trade policies.
Busch is currently the Karl F. Landegger Professor of International Business Diplomacy at the Edmund A. Walsh School of Foreign Service; Professor of Government, and Professor of Business Administration at Georgetown University. He has taught at both Harvard and Queen’s University, receiving awards for teaching at all three institutions. Forbes Magazine named his course, “Business, Government and the Global Economy,” one of the Top 10 Most Innovative MBA courses in the United States.