How can you transform your business in the face of disruption—and come out stronger, more resilient, and more profitable than before? That’s a question Mark Johnson is well-equipped to answer. An award-winning business author himself, Johnson co-founded the innovation consultancy Innosight alongside Clayton M. Christensen, author of The Innovator’s Dilemma. Together, they have helped countless leaders and organizations develop the visionary ideas that lead to breakthrough change, and execute them with startling efficiency. As practical as it is creative, Johnson’s work not only stimulates new growth, but manages company-wide cultures of transformation.
“An admirably lucid thinker and a great explainer…Mark Johnson has equipped a new generation of innovators with the insights and the tools that they need.”— Clayton M. Christensen
Mark Johnson co-founded Innosight alongside Harvard Business School professor Clayton M. Christensen, the man who originated the business theory known as disruptive innovation. Both analytically rigorous and creative, Innosight is a consultancy that operates “entirely in the future business.” It encourages leaders to change the way they think about the future, all while helping them build the capabilities they need to do things that were once impossible. Johnson believes that extraordinary leaders are not the result of innate qualities. What truly sets them apart, he says, is their ability to turn visions into action—a critical, yet underdeveloped skill in business. In his new book Lead from the Future, winner of a 2021 Axiom Business Book Award, Johnson helps leaders prepare for the future—without being clouded by today’s challenges or the baggage of the past. A manifesto for long-term leadership, and a roadmap for instilling visionary thinking, Lead from the Future shows us that the successes of Steve Jobs and Jeff Bezos can be replicated, and sustained, with the right tools.
Johnson’s previous book Reinvent Your Business Model: How to Seize the White Space for Transformative Growth was named a Top Ten Business Strategy Book by Inc. magazine. In it, he offers a framework for understanding how the business model actually works, as well as a process for either reinventing an existing one or creating a new one from scratch. He also wrote a McKinsey Award-winning article of the same name for the Harvard Business Review. In his earlier book Dual Transformation: How to Reposition Today’s Business While Creating the Future, Johnson builds on lessons from diverse companies such as Adobe and Netflix to show how leaders can create the next iteration of themselves—thereby owning the future, rather than being disrupted by it.
Prior to Innosight, Mark was a nuclear power-trained surface-warfare officer in the U.S. Navy. He received his MBA from Harvard Business School, a master’s degree in civil engineering and engineering mechanics from Columbia University, and a bachelor’s degree with distinction in aerospace engineering from the U.S. Naval Academy.