Converted
The Data-Driven Way to Win Customers' Hearts
Lavin Exclusive Speaker
"The single most powerful thing a leader can do for their organization is to take a leadership role in data," says Neil Hoyne. As the author of Converted and Google’s Chief Strategist, Neil knows that data isn't just spreadsheets: it's the human perspective that you need to spark extraordinary growth. He’s been at the forefront of worldwide data strategies that have generated a staggering $6 billion in revenue for Google, and has helped the world's biggest advertisers improve conversion rates by over 400%. Neil bridges the gap between leaders and data. With a unique perspective, he offers innovative guidance and teachings from other organizations so leaders can use the skills they already have—connecting people and processes—to contribute to data discussions in the boardroom. Neil shows how you can maximize data’s potential, skyrocketing company growth and maintaining long-term customer relationships.
Data is the single largest underleveraged source of growth for companies all over the world. To effectively lead a company in this era, you need to understand where you play in the data conversation, and how to include it in your strategies. Neil has seen the untapped potential of data in boardrooms. He helps leaders connect the dots and find your ‘aha’ moments, so you can tie data into the strategies and decisions you're making. In his book Converted, Neil shows how pressure for quick results, combined with fierce marketplace competition, has boxed too many leaders into limited marketing and data strategies—often letting their long hours, countless experiments, and warehouses of data go to waste in the process. But there is another way. Rather than chasing a quick sale with every potential customer, Neil shows us how we can build relationships that last a lifetime, generate more value over time, and strengthen our organizations from the inside out. His simple, research-backed playbook will help leaders, marketers, and organizations of every stripe ask the guiding questions that will anticipate their customers’ needs better than the competition.
In talks, Neil brings his decades of experience to life, captivating audiences with his stunning expertise on topics such as digital transformation, customer relationships, behavioral science, marketing attribution, product development, machine learning, and many more. He’s been a witness to, and participant in, both billion-dollar successes and instructive failures, using them as tools to build indestructible customer relationships. Bridging the gap between leaders and data, he helps you become more comfortable and contribute in boardroom discussions, understand what the data means and how it can benefit your company.
Peter Fader, a professor of marketing at the Wharton School of the University of Pennsylvania, calls Converted “a wonderful guidebook on building profitable customer relationships. Whether you’re just getting started or consider yourself an experienced practitioner, this book is invaluable.” Jay Baer, New York Times bestselling author of Youtility, says that Converted is “the most useful field guide ever written on how to drive desirable customer behavior online.”
After earning degrees from Purdue University and UCLA, Hoyne returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. He is a board member on the Purdue University Global Board of Trustees, and serves as an advisor to private equity and investment funds, including CapitalG: Alphabet’s independent growth fund, which has helped to scale companies like Airbnb, Stripe, Duolingo, and more.