This is a subject Gutsche—founder of the massive trend spotting website Trendhunter.com—has also tackled in his talks. Many of his keynotes and workshops have focused on generational concerns and have helped the banking, government, and healthcare industries better understand their predominantly boomer-aged workforce. Not only that, but he is able to help boomers better understand the millennials—a cohort who will soon (if they aren't already) be sharing a workspace with them. His insights help companies make the best use of the talent they have in this demographic to cultivate more sustainable cultures of innovation in their industries. Further, he can help companies learn what makes these people tick so they can appeal to that demographic more effectively in their marketing and product development. The baby boomers were a demographic that changed the world—and understanding their influence is vital to staying competitive in the market today.
(Photo courtesty of: Dreamfilm Productions)