To further expand on this concept of openness in business, Gutsche recently appeared on BNN's Business Day PM to discuss the use of transparency in branding. McDonald's, for example, unveiled a marketing campaign where they encouraged the public to ask them questions about their manufacturing process. Every question (aside from those with profanity contained in them) would be publicly answered to make the company more open and authentic to the public. As Gutsche adds, this is the biggest asset that social media provides—the ability for companies to connect with their customers in an open and meaningful way.
As the founder of Trendhunter.com, the largest trend hunting website in the world, Gutsche is plugged in to the latest in consumer behavior. In his wildly popular keynotes on innovation, he combines the crowd-sourced information he gathers on his site with research from his book Exploiting Chaos to help companies get ahead in these uncertain economic times. Insightful and practical, his talks cut through the noise and help audiences master the skills they need to become more innovative in the marketplace.