What did retail expert Joe Jackman do for Walgreens when it plateaued? He didn’t build more stores. He dug deep into the brand’s heritage—what was their purpose to begin with? How did it originate? What made it successful? It turns out, “[they weren’t] in the drugstore biz,” says Jackman. “[They] make it easy for people to lead happy and healthy lives.”
Rebuilding the customer experience around that notion launched the company’s stock price to a historic high, which led to a global merger. Retail expert Joe Jackman talks to Lavin about how analyzing the DNA of a brand can reveal new opportunities for growth.
Joe Jackman is the founder and CEO of Jackman Reinvents—a team of researchers, analysts, consultants, strategists, creatives—all focused on reinventing brands. To date they’ve shaped hundreds of billions of dollars of sales. To book Joe Jackman for your next speaking event, contact The Lavin Agency, his exclusive speakers bureau.
