In today’s political climate, corporate social responsibility has transformed from a “nice-to-have” to a “must-have.” Sarah Kaplan, author of The 360° Corporation, shows us how the next generation of business will survive—and thrive—amidst conflicting stakeholder demands.
“Today, increasingly, corporations are being asked, pressured, forced, encouraged, regulated, and coaxed to consider a broader set of stakeholders in their calculations,” writes Sarah Kaplan in her book The 360° Corporation. “There are many reasons for this. The 2008 financial crisis forced attention on how corporations can have broad-ranging effects on society. Climate change has attuned people to the potentially toxic effects of corporate policies. The global supply chain is more visible than ever before, and many consumers are conscientious of their buying habits than they were in the past.”
Whatever the case may be, it’s clear that stakeholder demands can no longer be ignored—even when they conflict with the bottom line. What can today’s businesses do to navigate these challenges? How can business leaders make the necessary trade-offs and feel confident in their decisions? Kaplan has spent nearly a decade thinking critically about the role of corporations in society, and how they can address these new stakeholder demands. In her talks, she shows us how to turn the conflict into a channel for innovation—and transformation.
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