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The Surprising Secret to High Performance? Talking to Yourself. Ethan Kross, Psychologist and Bestselling Author

If you want to develop resilience, innovation, and powerful leadership, you need to start by leading yourself. Lavin’s Ethan Kross is an expert on turning your inner voice into your greatest tool, and his work has caught fire in the corporate world. He’ll show you what he’s already shown C-suites across America: how to unleash your inner Ted Lasso and become the world’s best coach, unlocking high performance for yourself, your team, and your organization.

Ethan Kross isn’t just a world-renowned scientist, he’s an expert storyteller too. Chatter is the groundbreaking and transformative book the world needs now.
— Susan Cain, New York Times bestselling author of Quiet

We spend up to half our waking hours talking to ourselves. Our inner voice can be unhelpful or downright cruel, but it can also help us work through difficult problems and tap into high performance and innovation at work. Ethan Kross—an award-winning psychologist and University of Michigan professor—calls our inner voice “the Swiss Army knife of the mind,” and shows us how to make it work for us rather than against us. When you turn your inner voice from a critic into a coach, he says, you can avoid burnout and anxiety, and lead yourself (and others) better.

Drawing on his bestselling book Chatter, which grit pioneer Angela Duckworth calls “a masterpiece” and “required reading for all,” Ethan gives you the tools you need to boost motivation and hone your mental fitness. He explains the “2 a.m. chatter strategy” that he’s already taught to executives across the country, and reveals the secrets to breakthrough creativity that everyone from Gwyneth Paltrow to Microsoft is talking about. (For example, giving yourself a pep talk using your own name is an incredible performance tool!) His surprisingly simple and incredibly practical tools have widespread appeal for leaders and employees at every level.

“Getting lost in negative thought loops is one of the big problems we face as a species,” Ethan tells Lavin. “The good news is that science reveals countless tools that allow us to not just manage chatter, but transform it into an asset rather than a liability.”

"Ethan Kross isn’t just a world-renowned scientist, he’s an expert storyteller too. Chatter is the groundbreaking and transformative book the world needs now." — Susan Cain, New York Times bestselling author of Quiet
We spend up to half our waking hours talking to ourselves. Our inner voice can be unhelpful or downright cruel, but it can also help us work through difficult problems and tap into high performance and innovation at work. Ethan Kross—an award-winning psychologist and University of Michigan professor—calls our inner voice "the Swiss Army knife of the mind," and shows us how to make it work for us rather than against us. When you turn your inner voice from a critic into a coach, he says, you can avoid burnout and anxiety, and lead yourself (and others) better. Drawing on his bestselling book Chatter, which grit pioneer Angela Duckworth calls "a masterpiece" and "required reading for all," Ethan gives you the tools you need to boost motivation and hone your mental fitness. He explains the "2 a.m. chatter strategy" that he's already taught to executives across the country, and reveals the secrets to breakthrough creativity that everyone from Gwyneth Paltrow to Microsoft is talking about. (For example, giving yourself a pep talk using your own name is an incredible performance tool!) His surprisingly simple and incredibly practical tools have widespread appeal for leaders and employees at every level. "Getting lost in negative thought loops is one of the big problems we face as a species," Ethan tells Lavin. "The good news is that science reveals countless tools that allow us to not just manage chatter, but transform it into an asset rather than a liability."

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