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Creativity Is a Skill You Can Learn: Lavin Welcomes Caitlan Maggs, Former Cirque du Soleil Artistic Director

Lavin is proud to welcome Caitlan Maggs, the former Cirque du Soleil Artistic Director who led all the artistic coaches and played a crucial role in almost every production for two fast-paced decades. 20 years at one of the world’s most famously creative companies have shown Caitlan that creativity is the secret ingredient for revolutionary collaboration, innovation, and resilience—and best of all, it’s not a talent you’re born with but a skill that you can learn. In dynamic, fascinating talks, she draws on her two decades of experience to show how you and your organization can learn the skill of creativity and use it to unlock your full potential.

As the former Artistic Director of Cirque du Soleil, the largest contemporary circus in the world, Caitlan worked on almost every groundbreaking show from 2000 to 2020. Out of over 4000 employees from over 50 countries, she’s one of only a handful of experts who have contributed to the Cirque’s creative process at such a high level and on so many shows. She led all the artistic coaches and coaching, working with her team to choreograph the acrobatic acts for all the shows, and taught creativity to world-class Olympians to transform them from athletes into artists.

Her two decades at the Cirque have taught her what it takes to develop creativity and foster collaboration in intense, high-pressure environments. Creativity not only helps us innovate better, Caitlan says, it also helps us to boost resilience and stay open to changing circumstances. “In today’s world of constant change, creativity has never been more important,” she says.

In her talks, Caitlan demonstrates the power of creativity and shows you practical ways to develop it in yourself and your teams. Drawing on her unique experience, she shows you how to balance the freedom and structure you need to be creative; how to maximize the creative potential of teams of all sizes; and how to leverage creativity to develop cutting-edge ideas.

As the former Artistic Director of Cirque du Soleil, the largest contemporary circus in the world, Caitlan worked on almost every groundbreaking show from 2000 to 2020. Out of over 4000 employees from over 50 countries, she’s one of only a handful of experts who have contributed to the Cirque’s creative process at such a high level and on so many shows. She led all the artistic coaches and coaching, working with her team to choreograph the acrobatic acts for all the shows, and taught creativity to world-class Olympians to transform them from athletes into artists. Her two decades at the Cirque have taught her what it takes to develop creativity and foster collaboration in intense, high-pressure environments. Creativity not only helps us innovate better, Caitlan says, it also helps us to boost resilience and stay open to changing circumstances. “In today’s world of constant change, creativity has never been more important,” she says. In her talks, Caitlan demonstrates the power of creativity and shows you practical ways to develop it in yourself and your teams. Drawing on her unique experience, she shows you how to balance the freedom and structure you need to be creative; how to maximize the creative potential of teams of all sizes; and how to leverage creativity to develop cutting-edge ideas. https://www.youtube.com/watch?v=sQYb4hA2LCM

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