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The New Science of Motivating Young People: “This Amazing Book Will Change Millions of Lives”

The people you lead have an innate desire to be respected and admired, but very few leaders know how to harness it. David Yeager can help. One of the most cited psychologists of the past decade, David has worked closely with pioneers like Carol Dweck (Mindset) and Angela Duckworth (Grit). Now, in his vital new book 10 to 25 (out now!), he’s revealing a new, science-backed approach to motivation that can help you spur your kids, employees, and students to greater heights.

David Yeager is one of the world’s leading voices on the psychology of growth mindset and motivation, and the author of the new book 10 to 25: The Science of Motivating Young People (out now!).

An invaluable handbook for leading people of any age, 10 to 25 is already receiving rave reviews: Angela Duckworth (#1 New York Times bestselling author of Grit) calls it “required reading,” while Adam Grant (#1 New York Times bestselling author of Think Again) says it’s “filled with practical insights to turn you into a better motivator.”

In talks, David explains how the “mentor mindset”—offering high standards and high support—can help you get the best out of your employees and students. Unlike the “enforcer mindset” (high standards and low support) or the “protector mindset” (low standards and high support), the mentor mindset can help anyone build the resilience, adaptability, and initiative of the people you lead. David offers practical and surprisingly simple strategies for implementing it in your day to day, like asking questions instead of giving instructions, which have been scientifically proven to lower stress and boost perseverance.

“If I say, ‘Here’s the standard and I believe you can meet it,’ that means I’m taking you seriously and believe in your growth. It’s a leadership practice that brings growth mindset to life,” David says.

David Yeager is one of the world's leading voices on the psychology of growth mindset and motivation, and the author of the new book 10 to 25: The Science of Motivating Young People (out now!). An invaluable handbook for leading people of any age, 10 to 25 is already receiving rave reviews: Angela Duckworth (#1 New York Times bestselling author of Grit) calls it "required reading," while Adam Grant (#1 New York Times bestselling author of Think Again) says it's "filled with practical insights to turn you into a better motivator." In talks, David explains how the "mentor mindset"—offering high standards and high support—can help you get the best out of your employees and students. Unlike the "enforcer mindset" (high standards and low support) or the "protector mindset" (low standards and high support), the mentor mindset can help anyone build the resilience, adaptability, and initiative of the people you lead. David offers practical and surprisingly simple strategies for implementing it in your day to day, like asking questions instead of giving instructions, which have been scientifically proven to lower stress and boost perseverance. "If I say, 'Here's the standard and I believe you can meet it,' that means I'm taking you seriously and believe in your growth. It's a leadership practice that brings growth mindset to life," David says.

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