The Lavin Agency Speakers Bureau
A speakers bureau that represents the best original thinkers,
writers, and doers for speaking engagements.
A speakers bureau that represents the best original thinkers,
writers, and doers for speaking engagements.
Moral Ambition is about taking action, enacting positive change—doing as much good with your career as possible.
Rutger’s latest book is Moral Ambition: Stop Wasting Your Talent and Start Making a Difference, in which he argues that millions of people are stuck in mindless or harmful jobs. The antidote is “Moral Ambition”—the will to be among the best, in a career dedicated to the best solutions to the world’s biggest problems. Russell Crowe calls it “a book of weight, wit, and incitement,” while Timothy Snyder (On Tyranny) writes that it “gives us hope, humor and guidance at a time when all are in short supply.”
Rutger’s previous book, Humankind: a Hopeful History, makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. Called “a masterly work of intellectual provocation” by The Times of London, it is being turned into a major documentary series. In his first book, Utopia for Realists: And How We Can Get There, Rutger shows that we can construct a society with visionary ideas that are, in fact, wholly implementable. The Guardian proclaimed that “he has a big future shaping the future.”
TED calls Rutger “one of Europe’s most prominent young thinkers.” His popular TED Talk, “Poverty Isn’t a Lack of Character; It’s a Lack of Cash,” was selected by curator Chris Anderson as one of the top ten talks of the year. Elsewhere, Rutger has appeared in conversation with Yuval Noah Harari, with Jon Stewart (on The Daily Show), with Seth Meyers (on Late Night) and on stages around the world, including, notably, at the Davos World Economic Forum, where he went viral for telling a room full of billionaires to pay their fair share of taxes.
Rutger was born in Renesse, the Netherlands. His father was a pastor, his mother a special needs teacher. He studied history at Utrecht University and UCLA. Initially considering a career as an academic historian, Rutger instead ventured into journalism. He is the co-founder of The School for Moral Ambition, an initiative that helps people take steps toward an impactful career.

Harvard Economist MacArthur Genius Studying Economic Opportunity Director of Opportunity Insights

Author of Morningside and THE AMERICANO

Host of the Peabody-Winning Netflix Docuseries High on the Hog Founder of Whetstone Media and HONE Talent
New Yorker Writer Author of Antisocial
Author of Living in Data Former Library of Congress Innovator in Residence Former NYT Data Artist-in-Residence

Psychologist and Author of The Village Effect and The Sexual Paradox

One of America's Foremost Experts on the Declaration of Independence Award-Winning Author, Disunion Among Ourselves

Author, Today Was Fun: A Book About Work (Seriously) Workplace Culture Expert Senior Advisor, SYPartners

Harvard Kennedy School Professor Author, How to Disagree Better

Author of Grit, the #1 New York Times Bestseller | Pioneering Researcher on Grit, Perseverance, and the Science of Success

2024 Nobel Prize Winner | 3rd Most Cited Economist in the World | Bestselling Co-Author of Why Nations Fail and Power and Progress

Harvard Business School Behavioral Science Professor | "40 Under 40 MBA Professor" | Author of TALK: The Science of Conversation and the Art of Being Ourselves

#1 New York Times Bestselling Co-Author of Abundance | Host of thePlain English Podcast | Founder of the Substack Derek Thompson

#1 New York Times Bestselling Author of How the Word Is Passed and Above Ground | The Atlantic Staff Writer

What if the secret to a fulfilling career isn’t personal achievement, but collective progress? In a world where so many talented people feel stuck in unfulfilling or even harmful jobs, Rutger Bregman offers a bold alternative: moral ambition—the drive to be the best by doing the most good. The New York Times bestselling author of three books and one of the world’s most influential voices on economics and ethics, Rutger shows how reframing your career around impact—rather than prestige—can transform your life and the world around you.
In this inspiring and practical keynote, Rutger explains his call to action of “moral ambition”: the idealism of an activist and the ambition of an entrepreneur. He offers concrete examples of individuals who’ve pivoted from profit to purpose, strategies for making high-impact choices in your career, and the data behind why doing good doesn’t mean giving up on success. And he draws on the great movements of history—from the abolitionists to the suffragettes—to show how we can and must build a coalition of people who want to make the world better. Audiences will walk away with a renewed sense of purpose and a roadmap for using their skills to tackle society’s greatest challenges.
Because if the average career consists of 2000 workweeks, why waste them?

We’re told that people are selfish, greedy, and irrational. But what if that’s not true? What if most people are, in fact, fundamentally decent—and our biggest mistake is designing institutions that assume otherwise?
In this revelatory talk based on his international bestseller Humankind, historian Rutger Bregman turns centuries of cynical thinking on its head and makes a compelling case for radical optimism.
Drawing on cutting-edge psychology, anthropology, and real-world case studies—from crisis zones to classrooms, from Machiavelli to Freud—Rutger shows that we’re hardwired for kindness, and explains how reimagining human nature can lead to more resilient governments, workplaces, and communities. You’ll learn why people behave better in crisis than we expect, how trust-based models outperform top-down control, and why believing in the good can be a self-fulfilling prophecy. The result is a powerful new vision for a society built on trust, cooperation, and shared humanity—exactly what we need in this moment of global reckoning.

Universal basic income. A 15-hour workweek. Open borders. At first glance, they sound impossible. But history tells us that today’s “radical” ideas are often tomorrow’s common sense.
In this provocative keynote, Utopia for Realists author Rutger Bregman challenges us to dream bigger—and shows how to turn those dreams into real, lasting change.
With wit and clarity, Rutger takes audiences on a tour of history’s biggest ideas—from a Canadian city that completely eradicated poverty to a forgotten moment where a U.S. president nearly implemented basic income. He unpacks why utopian thinking is essential not only to progress but to survival, especially as AI and automation transform the economy.
Whether you’re a policymaker, business leader, or just someone who believes the future can be better, this talk will challenge your assumptions, energize your thinking, and equip you with real tools to push the world forward.