Two all-important questions are the key to breakthrough innovation and unlocking your company’s full potential, says Greg Hoffman: “What if? And why not?” During his three decades at Nike, Greg worked his way up from intern to Chief Marketing Officer, fostering a space that allowed for groundbreaking ideas to flourish. How? By encouraging imagination, treating creativity “as a team sport,” and recognizing that “innovation happens in the intersections.”
“Diversity is the oxygen that breathes life into the creative process, and curiosity is the rocket fuel,” says Greg. But to build diverse and curious dream teams, you need to create the right environment. You must embrace everyone’s creative capacity. Only when employees can freely share their ideas can you build a culture like Nike’s: a culture that innovates.
In talks, Greg empowers you and your team to achieve your creative potential and dare to be remembered. “You need to connect what you sell with what the world needs,” Greg says. He offers real examples and practical lessons from his groundbreaking career, showing you how to develop your creative leadership and build teams that make a real impact.
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