Fledgling venture firm Felix Capital has announced it’s raised an additional $300 million in funding to continue to invest in digital lifestyle brands—such as Goop, Highsnobiety, and Peleton, reports Fast Company’s Editor-in-Chief Stephanie Mehta. Her latest piece investigates the company’s digital strategy and what makes their portfolio unique.
“The growth of Felix underscores just how far venture investing has journeyed from Silicon Valley,” writes Stephanie Mehta, noting that North America’s tech hub is largely responsible for “canonizing” the funding mechanism. “Just a few decades ago, many of the companies in Felix’s portfolio, such as jewelry maker Mejuri or stationery brand Papier, would not have qualified for venture capital, which favored fast-growing—and risky—biotech or information tech companies capable of huge returns to private investors through a public offering or a blockbuster merger.”
Rather than set out to invest in deep tech, Felix founder Frederic Court explains he looks for companies that are using technology to “build communities and brands or to operate their businesses more efficiently,” Mehta reports. He’s especially interested in communities, such as Highsnobiety, that are not actively seeking investors, and that have been built authentically.
Read the full article here.
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