Behavioral scientist and Harvard Business School professor Francesca Gino has written the book on breaking the rules, in business and in life. Out May 1, Rebel Talent is already collecting praise from the likes of Angela Duckworth (the NYT bestselling author of Grit) and Ed Catmull, (president of Pixar and Walt Disney Animation Studios.)
Gino has spent over a decade studying rebels in organizations around the world, from high-end boutiques in Italy to thriving fast food chains, to Pixar—Disney’s award-winning computer animation studio. The rebels are the rule breakers: those naturally drawn to innovation and reinvention as opposed to routine and tradition. Gino argues in her book that the future belongs to these rebels—and that there’s a rebel to be found in everyone. You just have to know how to cultivate it.