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In a world of AI-generated marketing, better beats more.

Founder of 99 Ravens | Former Global Director of Android Product Marketing and Partnerships at Google

Lavin Exclusive Speaker

Marketers today face a dangerous trade-off, says Fab Dolan: in chasing automation and efficiency, many are relinquishing strategy—the very thing they’re paid to deliver. AI’s “easy button” floods channels with generic, derivative content that fails to stand out. The result? Commoditization, not differentiation. The founder of AI marketing platform 99 Ravens and a former Global Director at Google, Fab knows better than anyone that winners of this new era won’t be the ones who use AI to create more. They’ll be the ones who use AI to create better—work that amplifies human ingenuity, drives impact, and reclaims strategy as a marketing leader’s greatest tool. And Fab can show you how.

Fab Dolan is a founder, advisor, and marketing executive with 15+ years of experience on iconic global brands. Recognizing the potential of enterprise AI, Fab left big tech to build an AI platform to democratize access to expert marketing strategy.

Fab’s career spans traditional CPG and tech, including his role as Global CMO for Android, where he established a global go-to-market team for the world’s largest mobile platform and led key marketing investments. Previously, as Country Marketing Director at Google Canada, he helped scale Google’s local presence into a top B2B and B2C market.

Fab has been recognized by Marketing Magazine, Adweek, and Communication Arts, and he has served on the Board of the Canadian Marketing Association. He was also a founding member of the Coalition of Innovation Leaders Against Racism.

Speech Topics

ChatGPT and Generative AI
Better Beats MoreThe Future of Knowledge Work

Today, we stand at a crossroads. Do we use AI to do more work that ultimately blends into the crowd? Or do we use AI to do better work—work that stands out, sets us apart, and ultimately leaves a legacy?

Fab Dolan knows that the AI “easy button” will change the work of not only marketers, but accountants, leaders, CFOs, and everyone else. “We can use AI to create a flood of derivative no...

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Strategy
Strategy Becomes SoftwareA Human-Centered Approach to Artificial Intelligence

At the intersection of human expertise and artificial intelligence lies an untapped opportunity for strategic thinking. Fab Dolan explores this frontier through the lens of what he terms “Strategy DNA”—a research-based approach to decoding how expert marketers think and how their strategic processes can be transformed into technology.

Drawing from his work at 99Ravens building AI agents...

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