Ryan Estis

Customer expectations and behavior are evolving faster than most sales organizations. B2B buyers considering a purchase now spend only 17% of that time actually meeting with potential suppliers and if comparing multiple suppliers, the amount of time spent with any one sales rep shrinks to 5%.

This reality requires a fundamental shift in go-to-market strategy and a radical evolution in seller skill and competency. Sales teams not only have to earn customer access from a position of expertise, but also use a new value-based, deeply customized approach to earn customer partnerships that can sustain growth into the future.

Ryan Estis is a former Fortune 500 CRO and sales transformation expert who teaches sales teams how to leverage this defining moment of transformation and change as a catalyst to create compelling differentiation in the customer decision journey to capture more market share.

Sellers will understand how to earn more customer access, position value over price, elevate customer confidence from a position of expertise, and drive decisions to close. Inspired by compelling stories and actionable insights, each participant will leave acutely aware of how to humanize the sales process to build high trust/high value relationships that create partnerships for life.

The need to lead change is growing, but our ability to do it is shrinking.

7 out of 10 CEO’s say their current growth strategy is obsolete and the World Economic Forum is indicating 1 in 4 jobs is going to change over the next five years as a result of trends like artificial intelligence, digitization, the green energy transition, and supply chain-reshoring creating unprecedented transformation.

Our job as leaders is to help our people and teams navigate the mindset shift and reskilling needed to embrace change and the new behaviors needed to thrive through it.

But 70% of change efforts fail and it isn’t because of the strategy… it’s people, psychology, and resistance.

Traditional models of change management and leadership no longer support what is needed in our forever changed world. The new model for navigating transformation and growth is Human Centered.

In this dynamic and interactive keynote presentation, Ryan Estis teaches entrepreneurs and executives how to leverage this defining moment as a catalyst to improve performance and empower our people to unleash their full potential while finding meaning and fulfillment in their work.  Blending surprising truths with actionable insights and inspiring stories, he empowers leadership teams to build change ready, high growth organizations.

The customer experience has been radically altered—and faces further transformation—as touchpoints, on-demand services, personalization, and AI-enabled automation become more sophisticated. Today’s customers expect an effortless, personalized experience and frequent brands that can continuously adapt and consistently deliver exceptional experiences.

Customer experience can be a strategic differentiator and a source of competitive advantage and Ryan will help audiences understand how by leveraging the principles of Human Centered Growth.  In this keynote experience he explores how category-leading companies have cracked the code to meet evolving customer expectations through people, aligning  employees around a common purpose and empowering them to deliver the extraordinary.

Ryan will challenge conventional perspectives and inspire new ideas about the dynamics of customer and employee relationships. You’ll gain a fresh understanding of how putting your people at the center of your growth strategy can profoundly impact your business. Audiences will leave empowered and prepared to create remarkable experiences that earn customers for life.