Tag: marketing

What if, instead of fearing, resisting, and hiding from change, we ran towards it with open arms? How might our lives and our businesses transform? How might we become better positioned to thrive in an era of disruption? In The Reinventionist Mindset, CEO and world-renowned Reinventonist Joe Jackman shows us how to overcome our instinct for the status quo.  

Joe Jackman is a master of creating lasting, meaningful change—in a distinctly human way. In his debut book The Reinventonist Mindset, he offers readers a behind-the-scenes glimpse at some of the most remarkable reinventions he’s spearheaded throughout his career, from the seismic turn-around of Dave & Busters to Duane Reade’s total revamp. Jackman’s human-centric approach, now translated into this savvy how-to book, has been praised as both “an invaluable aid to those in pursuit of redefining and growing their business” (Jill Soltau, CEO,  J.C. Penney) and “an indispensable resource for today’s leaders in our fast-paced, ever-changing world” (John Lederer, Executive Chairman, Staples). The book is available everywhere tomorrow.

 

To book speaker Joe Jackman for your next event, contact The Lavin Agency today, his exclusive speakers bureau.

The last decade has seen a complete transformation in the way we do business. Lavin’s Top 10 Marketing Speakers expertly navigate us through the changing tides, and help leaders and organizations win the hearts of tomorrow’s consumer.  

To book one of these talented Marketing Speakers for your next speaking event, contact The Lavin Agency today and speak with a representative. 

The Hunger Games: The Exhibition, a new attraction created by Victoria Hill Exhibitions, features the world’s largest interactive touchscreen display. As the exhibition was unveiled to the public, Welby Altidor—CCO of Victoria Hill—spoke about the company’s record-breaking achievement. 

Located in the MGM Grand Hotel in Las Vegas, The Hunger Games: The Exhibition features iconic costumes, props, and a stunning recreation of the film’s fictional world of Panem. The touchscreen display, a 60-foot marvel, was designed to be an archery training experience for guests.

 

“We strive to create unique, one-of-a-kind attractions, and the 60-foot wide interactive touchscreen offers patrons an unparalleled experience as they dive deep into the world of Panem,” said Welby Altidor, Group Chief Creative Officer of Cityneon Holdings and Victory Hill Exhibitions. “Our immersive attractions are designed with the latest technology to create hands-on interactives, and receiving a Guinness World Records title validates the quality, precision and creativity we put into every project.”

 

To book speaker Welby Altidor for your next speaking event, contact the Lavin Agency today.

“Analog may be more cumbersome and costlier than its digital equivalents,” says consumer behavior expert David Sax, “but it provides us with a richness of experience that is unparalleled with anything delivered through a screen.” In an interview with Content Magazine, Sax explains the ways that analog experiences can actually enhance digital strategy.  

 

To book David Sax for your next speaking engagement, contact The Lavin Agency, his exclusive speakers bureau.

There’s a hidden history to every smash success—a web of economics, psychology, and desire that holds our attention. In these new videos, Atlantic senior editor Derek Thompson reveals fascinating insights from his new, groundbreaking study of how culture gets made, Hit Makers.

 

 

 

Derek Thompson’s Hit Makers hits stores this February. To book Thompson to speak with your organization, call or email The Lavin Agency today. 

The promise of digital seems too good to pass up. With advanced technology, operations become smoother, purchases simpler, and everything’s just a few clicks away. But recently, we’ve seen another curious trend emerge: the resurgence of analog goods, businesses, and experiences, thriving against a tech-heavy backdrop. It’s the subject of David Sax’s fascinating new book, The Revenge of Analog, and it hits both real and digital shelves this November.

Somewhere beyond the sea of Instagram filters, food-swapping apps, and WiFi-enabled self-driving cars, Sax has discovered a culture of outliers. But the throwback notions of analog goods have now moved beyond the fringe—and even large corporations are embracing the trend. Be it vinyl records, board game cafés, Moleskine notebooks, or Polaroid cameras, everything old is new again, and Sax knows why: these tactile products and experiences fill a void left by cold, calculating digital. But the analog revival goes beyond mere enjoyment, Sax argues. We’re also reminding ourselves that we read more efficiently from the printed page, that physical retailers outstrip the profits of e-commerce, that tech-free meetings encourage us to retain information. And that maybe, just maybe, analog and digital products can exist side-by-side: a happy medium with one foot firmly in each millennium.

Sax’s focus on the re-emergence of analog doesn’t stop with the book, however. He’s a regular contributor to both Bloomberg Business and The New Yorker, where he writes on the digital-analog overlap—everything from Record Store Day to Kodak’s renaissance to Amazon’s ambitious foray into brick-and-mortar bookstores. And if you want the full experience, look no further than his brand-new keynote, “Analog Revenge,” an intriguing exploration of the 20th-century trends permeating 21st-century culture, and their profoundly human underpinnings.

David Sax is always ahead of the curve when it comes to our ever-changing cultural trends. Whether he’s discussing the re-emergence of analog or our obsession with bacon strips, Sax can tell you what major trends say about us, and what they mean for marketing, health, and the economy. To book David Sax for a keynote, contact The Lavin agency speakers bureau. 

Wolf Blass Wines are celebrating their 30th year in Canada—and they enlisted our highly requested innovation speaker Jeremy Gutsche to help make it a success! The founder of Trendhunter.com is often looked to for his ability to conduct cutting-edge market research and supercharge innovation. For his role with the company, Gutsche was instrumental in drumming up unique ways to promote the milestone event. This included coverage in the media and events at the 2013 Toronto International Film Festival. Drawing from crowd-sourced trends on Trend Hunter, and his unique eye for the next big thing, Gutsche has helped made the anniversary event a success.

As part of the venture, he pinpointed 10 unique wine trends and was part of the film festival's media wine lounge. One of his trends, Wine Painting, is being recreated this year at the festival. The chance to take part in the activity will also be among the 30,000 prizes given out to lucky winners. Some of the other top trends in wine he discovered were Everyday Sommeliers, Wine as a Shared Experience, Winecations, and Desnobbing. So far, publications to feature his research include Marketing Magazine, OCanada.com, and The Calgary Herald.

So how did Gutsche get the skivvy on what's hip in wine? And, how did he help the company expand its marketing efforts to apply not only to Toronto, but to a global market, as well? “For Canada, it was about 100,000,000 views of data—and globally, about 1.5 billion views of data—that led us to some of these different patterns,” he explains. “Instead of looking to a guru, we look at what the power of the crowd tells us.” He pours over the micro-trends on his site to unlock “Clusters of Inspiration” for each industry. In short, he uses crowd-sourcing to unlock trends and then teaches companies how to use this invaluable input. Thanks to Gutsche's help, the company was able to do just that.

As the founder of Trendhunter.com, the largest trend hunting website in the world, Gutsche is plugged in to the latest in consumer behavior. He channels that insight into his popular keynotes on marketing and innovation. Pairing that with research from his book, Exploiting Chaos, he cuts through the noise to give companies the no-nonsense guide to being competitive in the marketplace. To book Jeremy Gutsche as a speaker, contact The Lavin Agency.

“People tune in to ESPN without even knowing what’s on.” That's what Artie Bulgrin, ESPN’s director of research, told Derek Thompson in a new feature in The Atlantic. That may seem boastful, but the sports broadcaster has the stats to back up the claim. The company is projected to earn a whopping $10 billion in revenue in 2013, for starters. Further, ESPN is roughly 20 times bigger than the New York Times Company, five times bigger than News Corp, and American men named it as their favorite channel for 14 years straight. “In short, the 34-year-old project out of Bristol, Connecticut, is likely the most valuable media property in the United States,” Thompson writes.

How has the company dominated the market for so long, without any real competition threatening its place at the top? What have they done that sets them apart from other sports broadcasters? According to Thompson—who writes and speaks about ESPN and paid media at length—they “guessed right in a billion-dollar version of the simplest sport there is: heads or tails.” While there's definitely a market for niche sports like food-eating contests, high-stakes poker tournaments, and horse racing, ESPN owes its success to focusing on only the most popular sports. “[ESPN] seeks to maximize the odds that whenever a middle-American male tunes in, he’ll see either a major sport, or coverage of a major story line,” Thompson says. Their secret to success was to become “aggressively mainstream” and place a large bet on a small pool of content. And it's working.

So we know how the company hooks its viewers, but how does it make money from that? The company operates on a simple formula: Two-thirds TV subscription fees plus one-third advertising. Thompson breaks down the formula in a separate post, showing that a little more than half of their overall revenues is drawn from cable subscription fees. The rest is generated from a combination of digital and print advertising. Not only that, but the company is extremely fast-moving digitally. “As a brand, ESPN is everywhere. On your phone, on your laptop, on magazine stands,” Thompson says. While 91 percent of their revenue comes from television, the ESPN brand has its consumers surrounded. “For better or worse, that’s unlikely to change anytime soon.”

Derek Thompson is an editor at The Atlantic and a prominent speaker on Millennials. He is also an expert on paid media, delivering enlightening and practical keynotes on the future of cable TV and digital ads. Using ESPN as a case study, he tailors his talk to apply to advertisers, consumers, or media conglomerates. If you're interested in hiring Derek Thompson as a speaker for your event, contact The Lavin Agency Speakers Bureau.