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Joe Jackman Repositions Change as a Force to Be Embraced in The Reinventionist Mindset—Out Tomorrow!

What if, instead of fearing, resisting, and hiding from change, we ran towards it with open arms? How might our lives and our businesses transform? How might we become better positioned to thrive in an era of disruption? In The Reinventionist Mindset, CEO and world-renowned Reinventonist Joe Jackman shows us how to overcome our instinct for the status quo.  

Joe Jackman is a master of creating lasting, meaningful change—in a distinctly human way. In his debut book The Reinventonist Mindset, he offers readers a behind-the-scenes glimpse at some of the most remarkable reinventions he’s spearheaded throughout his career, from the seismic turn-around of Dave & Busters to Duane Reade’s total revamp. Jackman’s human-centric approach, now translated into this savvy how-to book, has been praised as both “an invaluable aid to those in pursuit of redefining and growing their business” (Jill Soltau, CEO,  J.C. Penney) and “an indispensable resource for today’s leaders in our fast-paced, ever-changing world” (John Lederer, Executive Chairman, Staples). The book is available everywhere tomorrow.

 

The Reinventionist Mindset: Book Trailer

 

To book speaker Joe Jackman for your next event, contact The Lavin Agency today, his exclusive speakers bureau.

Connecting to Today’s Consumers: Lavin’s Top Ten Marketing Speakers

The last decade has seen a complete transformation in the way we do business. Lavin’s Top 10 Marketing Speakers expertly navigate us through the changing tides, and help leaders and organizations win the hearts of tomorrow’s consumer.  

Sarah Kaplan
Corporate social responsibility has morphed from a nice-to-have into an absolute must-have. In her talks, as well as her book The 360 Corporation, Rotman professor Sarah Kaplan considers not only how companies can incorporate ethical, sustainable, and diverse practices into their organization, but how they can communicate their mission to a wide array of stakeholders, each wanting different outcomes.

 

Stephanie Mehta
Fast Company’s editor-in-chief Stephanie Mehta is dismantling the old guard of business and reinventing the future. Her world-class marketing talks distill a lifetime of knowledge—gained from working alongside the world’s most innovative companies and people—into an action-packed, anecdote-filled roadmap for success.

 

Steve Martin
World-renowned behavioral science expert Steve Martin uses the power of persuasion to capture attention and influence behavior. His most recent book Messengers, co-authored with Joseph Marks, uses behavioral psychology to explain why we listen to and trust some people over others—oftentimes, at the cost of the truth. In his rousing marketing talks he considers the question: what are the implications for business when the messenger becomes the message?

 

Joseph Marks
Though we like to consider ourselves arbiters of logic and rational thought, the truth is that many of our decisions come from snap-judgements. That’s what makes Joseph Mark’s book Messengers (co-authored with Steve Martin) a particularly thrilling read. In it, the psychological scientist deep dives into how society’s messengers can influence, persuade, and change behavior, as well as shape collective beliefs.

 

Luke Burgis
Why do we want what we want? According to French philosopher René Girard, we discover what we want in relation to what others have. Now, his upcoming book Wanting, entrepreneur Luke Burgis builds upon Girard’s theory to uncover the powerful, hidden forces that shape our desires—and reveals how to harness them for good.

 

Markus Giesler
Named one of the best business professors under 40, Markus Giesler is doing groundbreaking work in the field of marketing. His Customer Experience Design course at the Schulich School of Business is the world’s first MBA course on consumer experience, and the only one to be endorsed by the American Marketing Association. A sought-after and highly original marketing speaker, Gielser takes a sociological approach to his work, showing us how to create a captivating customer journey from start to finish.

Seth Stephens-Davidowitz
In his astonishing book Everybody Lies, former Google data scientist Seth Stephens-Davidowitz offers us a peek into the motivations behind human behavior and decision-making. In talks, he draws upon a wealth of information to show us a more accurate picture of the world—ultimately helping to deliver what consumers really want.

 

Amber Mac
Innovation is overrated, says marketing expert Amber Mac. The real winners in today’s ever evolving marketplace are actually masters of adaptation. In her award-winning podcasts, as well as her highly prized talks, Mac helps companies and business leaders navigate the age of disruption with speed and ease.

 

David Sax
The digital revolution changed the world, but the desire for real things persists, perhaps even more forcefully than before. In his book The Revenge of the Analog, David Sax shows how a one-size-fits-all approach to digital transformation is a lopsided  strategy. Instead, the consumer analyst reveals how retailers and businesses can fuse the digital with the analog to achieve greater creativity, connection, and success.

 

Doug Stephens
Internationally renowned retail futurist Doug Stephens has helped legendary brands redefine their strategy in a post-digital world. His strategic marketing talks draw from his decades of experience, as well as compelling research from his latest book Reengineering Retail, to show how smart brands can secure a place in the hearts and minds of tomorrow’s consumer.

 

To book one of these talented Marketing Speakers for your next speaking event, contact The Lavin Agency today and speak with a representative. 

Welby Altidor Unveils Record-Breaking Touchscreen Display for Hunger Games Attraction

The Hunger Games: The Exhibition, a new attraction created by Victoria Hill Exhibitions, features the world’s largest interactive touchscreen display. As the exhibition was unveiled to the public, Welby Altidor—CCO of Victoria Hill—spoke about the company’s record-breaking achievement. 

Located in the MGM Grand Hotel in Las Vegas, The Hunger Games: The Exhibition features iconic costumes, props, and a stunning recreation of the film’s fictional world of Panem. The touchscreen display, a 60-foot marvel, was designed to be an archery training experience for guests.

 

“We strive to create unique, one-of-a-kind attractions, and the 60-foot wide interactive touchscreen offers patrons an unparalleled experience as they dive deep into the world of Panem,” said Welby Altidor, Group Chief Creative Officer of Cityneon Holdings and Victory Hill Exhibitions. “Our immersive attractions are designed with the latest technology to create hands-on interactives, and receiving a Guinness World Records title validates the quality, precision and creativity we put into every project.”

 

To book speaker Welby Altidor for your next speaking event, contact the Lavin Agency today.

Revenge of Analog Author David Sax on Real Things and Why They Matter in Marketing

“Analog may be more cumbersome and costlier than its digital equivalents,” says consumer behavior expert David Sax, “but it provides us with a richness of experience that is unparalleled with anything delivered through a screen.” In an interview with Content Magazine, Sax explains the ways that analog experiences can actually enhance digital strategy.  

“What I’ve been interested in seeing lately is the digital-only brands, that have no actual connection to the real world, opening stores. They know that everything online is ephemeral, that allegiance is temporary. That’s why you’re seeing companies like Amazon moving into this market.” He uses the success of Warby Parker as an example: “Warby Parker, which started off selling eyeglasses online, is another example of an e-commerce business that realized it was limited in an online-only market. Yes, it sold a lot of glasses, but ultimately it knew that people still wanted to try them on before buying…from opening its first brick and mortar store in NYC, Warby Parker has since gone on to launch more than 60 across the U.S. and plans an additional by the end of this year.”

 

Watch Sax break down the enduring appeal of analog products below:

David Sax: Why Are Analog Goods Making a Comeback?

 

To book David Sax for your next speaking engagement, contact The Lavin Agency, his exclusive speakers bureau.