Tag: retail

Retail veteran Joe Jackman has helped revive countless ailing retailers—from Old Navy to Duane Reade—back to growth and relevance in the 21st century. His new book, The Reinventionist Mindset, crystallizes his decades of experience into a guidebook for leaders grappling with tremendous change. 

The status quo is the “serial killer” of great companies, Joe Jackman writes in the first few pages of The Reinventionist Mindset. Though it’s human nature to do what we know, Jackman maintains that we must overcome our evolutionary impulses and embrace uncertainty. His book offers five essential principles to do just that—framed by high-profile case studies of brands who have undergone transformation. “The principles are people-powered, and include ‘digging deep’ into one’s business while looking beyond, and into other business categories for inspiration,” writes WWD, noting that the most valuable part of the book lies in its pink pages, “which include a reinvention framework worksheet and action steps for putting it all into practice.”

 

Read the full article here.

 

To book speaker Joe Jackman for your next event, contact The Lavin Agency and speak with a talented representative.

The retail industry has undergone a massive, unprecedented transformation in the last few years, and it shows no signs of slowing down. Retail Reinventionist Joe Jackman and Retail Futurist Doug Stephens join forces to answer your most burning questions about the industry and where it’s headed.  

Joe Jackman is a master of retail reinvention. As the founder and CEO of Jackman Reinvents, he helps mature businesses get back to growth and relevance through a powerful combination of research, strategy, design, and activation. To date, his reinvention projects have shaped hundreds of billions of dollars in sales.

 

Doug Stephens has spent over 20 years in retail. Today, he’s one of the most influential retail futurists on the planet, and the founder of his own consultancy, Retail Prophet. He helps brands understand the historic shifts happening in the industry, from economics and demographics to consumerism and technology, and how to stay ahead. Stephens is also the author of The Retail Revival and Reengineering Retail, and hosts the top-rated retail podcast on iTunes.

 

Jackman and Stephens will be answering your questions on the future of retail in a four-part video series. You can submit questions through Twitter and LinkedIn with the hashtags #retailaskusanything and #retailaua up until September 27th.

 

To book a Retail speaker for your next speaking event, contact The Lavin Agency today.

 

What did retail expert Joe Jackman do for Walgreens when it plateaued? He didn’t build more stores. He dug deep into the brand’s heritage—what was their purpose to begin with? How did it originate? What made it successful? It turns out, “[they weren’t] in the drugstore biz,” says Jackman. “[They] make it easy for people to lead happy and healthy lives.” 

Rebuilding the customer experience around that notion launched the company’s stock price to a historic high, which led to a global merger. Retail expert Joe Jackman talks to Lavin about how analyzing the DNA of a brand can reveal new opportunities for growth. 

 

 

Joe Jackman is the founder and CEO of Jackman Reinvents—a team of researchers, analysts, consultants, strategists, creatives—all focused on reinventing brands. To date they’ve shaped hundreds of billions of dollars of sales. To book Joe Jackman for your next speaking event, contact The Lavin Agency, his exclusive speakers bureau.

Last week, Amazon announced their purchase of everyone’s favorite place to score samples: Whole Foods. Lavin’s Douglases, Rushkoff and Stephens, weighed in on the sale in Fast Company and WIRED, respectively, offering their distinctive takes on the Amazon empire and what it means for consumers.

 

Author of Throwing Rocks at the Google Bus, Douglas Rushkoff is no less attuned to Amazon’s tactics—however, he reads them differently than Stephens does. Where Stephens looks to the future, Rushkoff draws on precedents set by history that we could—and should—learn from. “The reason why monopolies were broken up in an industrial economy was that they tended to gain control over the platforms through which their products were distributed,” he writes in Fast Company. “Surely the company, which now generates 30% of all online and offline retail sales growth in the United States, and already controls 40% of internet cloud services, has reached too far.” 

 

Data tells one of the true stories of our lives (Seth Stephens-Davidowitz has insight into this), and this kind of targeted sale marks an advanced capacity to see, and act on, consumer habits through that story. However we react to this disruption, both Stephens and Rushkoff argue that wherever we’re going, Amazon is one step closer to going there with us.  

To book Douglas Rushkoff or Doug Stephens, contact the Lavin Agency today.

We don’t often think of empathy and collaboration as intrinsic to heading a thriving global business. But when Maureen Chiquet led Chanel through one of the most tumultuous eras in retail—and grew the company threefold, no less—it was this overlooked skillset that allowed them to evolve.

Chiquet served nine years as Chanel’s first global CEO, to immense success. But how does a 100-year-old legacy company see such unchecked growth—especially in an era where change, not continuity, is the norm? To Chiquet, brands that survive today’s crowded, innovation-heavy business world have at least two things in common: a strong core purpose and a winning, supportive corporate culture. With technology bridging the gap between companies and consumers, businesses have become more customer-oriented than ever. And that’s a good thing. But it also means new strategies: listening, communicating, and collaborating both inside and outside of your organization.

A trend-setting leader, Chiquet has been recognized by the best in the business: Fortune named her to its “International Power 50”; Forbes listed her among its “100 Most Powerful Women”; and The Wall Street Journal called her one of its “50 Women to Watch.” Her experience isn’t limited to Chanel, however—she’s worked at The Gap, helped launch and build Old Navy to $5 billion in sales in five years, and even served as President of Banana Republic.

In her post-Chanel career, Chiquet is focusing on writing, speaking, and developing novel leadership initiatives. Her talks center on modern leadership, branding, and achieving success on your own terms. And whether you’re self-employed, a burgeoning startup, or a Fortune 500 giant, Chiquet’s advice rings true: listen to your team, your customers, and yourself. You’ll be surprised what you might hear.

To hire former Chanel global CEO Maureen Chiquet as your next conference speaker, contact The Lavin Agency, her exclusive representative for keynote bookings.

Adam Alter is fascinated by the decisions we make. Why do we buy certain products and ignore others? How do environmental cues—everything from the weather to colours to geography—shape our moods and interactions? In his New York Times bestseller Drunk Tank Pink, and in thought-provoking keynotes, Alter shares his insights on the science of human thought and decision-making. And in these videos, Alter tackles important questions at the intersection of psychology, behavior, and marketing: How does having an audience affect your performance? Do scents really make products more memorable? And how can your company leverage “choice architecture” to make the sale every time?

Our first clip sees Alter examining performance through a unique lens: pool players. “Does it matter when there are other people around?” he asks. “Are you behaving and thinking differently because you’re in a room filled with other people?” As it turns out, the better the player, the more a crowd bolsters his or her ability, engagement, and motivation. 

Here, Alter investigates the use of scents in marketing—a relatively untapped frontier. Does a product with a distinct fragrance have better staying power than one without? According to Alter, our brain’s limbic system has an extraordinary capacity to pair scent with memory, thereby forming deeply embedded associations. Watch the clip to learn how new sensory experiences are taking marketing to the next level.

What does it mean to be a “choice architect”? “People don’t know how to value things,” Alter explains “They just have a set of general guiding principles that are very malleable, that change across time.” It’s up to you, as the marketer, to be the architect of your consumers’ choices—and as Alter reveals, guiding consumer behavior might be easier than you imagined.

In our final video, Alter makes another lesser-known association. The shape of an object—for instance, a logo—directly conveys a tone or mood, and often even a gender. More angular, jagged shapes evoke power, strength, and dominance, whereas rounder shapes connote warmth, caring, and nurturing. What does your logo say to customers?

For a keynote speaker on the cutting edge of marketing, decision-making, and consumer behavior, book Drunk Tank Pink author Adam Alter by contacting The Lavin Agency today.