How do you tap into radical innovation? “See what others see, and find what others don’t,” says this former Nike Chief Marketing Officer. Drawing on almost 30 years at one of the world’s most creative rands, he shows you how diversity and curiosity widen your team’s vision and open new opportunity.
“People don’t like new things,” says the editor-in-chief of Entrepreneur magazine. “They like better versions of old things.” If your clients or your team aren’t accepting your new ideas, he suggests using the “bridge of familiarity”: showing them how this change already fits into their lives.
Like fire or electricity, AI is an inflection point, says the CEO of Trend Hunter. He’s been at the forefront of AI innovation for a decade, and he argues that this is a moment of great risk and great opportunity. “I choose to be ready,” he says—now is the time to get ahead in the chaos.