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A graphic of Doug Stephens. The text reads, “Artificial Intelligence is disrupting B2B and B2C companies. And not just in the ways you think.”

ChatGPT vs. Google: Now That Customers Use AI to Make Decisions, How Do Retailers Win? Retail Futurist Doug Stephens

More and more retail customers are turning to tools like ChatGPT—rather than search engines or businesses—to help them make decisions. And now that AI is here to stay, this is just one of the countless ways it’s disrupting your pipeline and funnel. What does this all mean for retailers? Doug Stephens knows. An internationally renowned retail futurist and one of Lavin’s most requested speakers, Doug offers a unique take on how you can maintain a competitive edge in the face of shifting consumer behavior.

“It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens.”—Gregg Saretsky, former president and CEO of WestJet

Is SEO still worth investing in if customers are turning to ChatGPT rather than Google search? How do you stand out now that AI can produce marketing copy faster than a human can? And what are customers really looking for in the age of AI?

Doug Stephens can answer all these questions and more. As the bestselling author of Resurrecting Retail and founder of the global consultancy Retail Prophet, Doug has decades of experience in the field and an unparalleled understanding of the hidden effects of AI for retailers in every industry (including yours!).

“Let’s start to dig in a little bit,” he says. “How is this going to affect the sale of goods? What is the customer going to feel with regards to AI? How is this going to permeate my business? Even if you only spend 15 minutes a day familiarizing yourself with this new world of technology, you can start to make more intelligent choices in your business.”

In dynamic and insight-packed keynotes, Doug guides businesses along the path of redefining customer experience. He offers leaders practical strategies—from something as simple as turning Google Alerts on, to something as game-changing as designing stores that fit the market perfectly—and surprisingly easy ways to understand what AI is, what it isn’t, and how you can leverage it to give your customers what they want today.

"It doesn't matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens."—Gregg Saretsky, former president and CEO of WestJet
Is SEO still worth investing in if customers are turning to ChatGPT rather than Google search? How do you stand out now that AI can produce marketing copy faster than a human can? And what are customers really looking for in the age of AI?

Doug Stephens can answer all these questions and more. As the bestselling author of Resurrecting Retail and founder of the global consultancy Retail Prophet, Doug has decades of experience in the field and an unparalleled understanding of the hidden effects of AI for retailers in every industry (including yours!).

“Let’s start to dig in a little bit,” he says. “How is this going to affect the sale of goods? What is the customer going to feel with regards to AI? How is this going to permeate my business? Even if you only spend 15 minutes a day familiarizing yourself with this new world of technology, you can start to make more intelligent choices in your business.”

In dynamic and insight-packed keynotes, Doug guides businesses along the path of redefining customer experience. He offers leaders practical strategies—from something as simple as turning Google Alerts on, to something as game-changing as designing stores that fit the market perfectly—and surprisingly easy ways to understand what AI is, what it isn’t, and how you can leverage it to give your customers what they want today. https://youtu.be/Nx8xp7QCjtc

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