The Art and Science (and Everything Else!) of Creativity: Five Perspectives from Lavin Speakers to Help You Unlock Innovation
If you think creativity is exclusively for the arts, think again. In an age of rapid automation and innovation, it’s the only thing that sets successful organizations apart from the rest. And the best part? It’s a skill you can learn. Our speakers illuminate the many different facets of creativity—they explain why you should never sit down and try to be creative, why your most creative ideas come after you get stuck, and much more—and offer insights from their diverse fields to help you and your organization tap into your creativity and get ahead.
Want to Make Your Brain More Creative? Try Being Bored
Letting your mind wander is how you start generating your best ideas, says neuroscientist Heather Berlin. As host of PBS Nova’s Your Brain—which broke the live viewership record for any Nova premiere on YouTube—Heather explains how you can change your environment to “hack” your brain, become more creative, and get the most out of yourself and your team.
The most creative brands don’t pursue flashy ideas, says Greg Hoffman, but rather stay true to themselves and their vision. Greg draws from his almost 30 years at Nike, during which he rose through the ranks from intern to Chief Marketing Officer. He shows how to encourage creativity in your teams and help the daydreamers propel your organization to radical innovation.
During her 20 fast-paced years as Cirque du Soleil’s Artistic Director, Caitlan Maggs helped countless massive and diverse productions produce their best work. Your ideas may be good, she says, but don’t freeze them too early—because they could be great. With fascinating anecdotes, she explains how you can develop a framework of creativity in any organization
Running into creative roadblocks can be discouraging. But Adam Altersays the ideas that come easily aren’t as good as we think—we get our best ideas after we meet (and overcome) obstacles. And there are ways to speed up that process. Adam’s new book, Anatomy of a Breakthrough, is a practical guide for individuals and teams on unleashing your full creative potential.
Eddie Huang has never hesitated to break the mold. He’s a celebrity chef who changed the NYC food scene forever, the bestselling author of the memoir-turned-sitcom Fresh Off the Boat, and the writer and director of multiple feature films. But the secret to this explosive creativity isn’t simply defying the rules, he says. It’s about having the discipline to create your ownrules and stay true to yourself.
Want to Make Your Brain More Creative? Try Being Bored
Letting your mind wander is how you start generating your best ideas, says neuroscientist Heather Berlin. As host of PBS Nova’s Your Brain—which broke the live viewership record for any Nova premiere on YouTube—Heather explains how you can change your environment to "hack" your brain, become more creative, and get the most out of yourself and your team.
Watch Heather explain why trying to force creativity never works.
"Don't Chase Cool"
The most creative brands don't pursue flashy ideas, says Greg Hoffman, but rather stay true to themselves and their vision. Greg draws from his almost 30 years at Nike, during which he rose through the ranks from intern to Chief Marketing Officer. He shows how to encourage creativity in your teams and help the daydreamers propel your organization to radical innovation.
Watch Greg explain why a Dream Team needs everyone's ideas.
Keep Your Ideas Fluid for as Long as Possible
During her 20 fast-paced years as Cirque du Soleil’s Artistic Director, Caitlan Maggs helped countless massive and diverse productions produce their best work. Your ideas may be good, she says, but don't freeze them too early—because they could be great. With fascinating anecdotes, she explains how you can develop a framework of creativity in any organization
Watch Caitlan speak about the Cirque's creative collaboration.
Your Most Creative Ideas Come After You Get Stuck
Running into creative roadblocks can be discouraging. But Adam Altersays the ideas that come easily aren't as good as we think—we get our best ideas after we meet (and overcome) obstacles. And there are ways to speed up that process. Adam's new book, Anatomy of a Breakthrough, is a practical guide for individuals and teams on unleashing your full creative potential.
Watch Adam discuss Pixar's "Black Sheep" strategy for building diverse, creative teams.
The Secret to Creativity? It's About Discipline
Eddie Huang has never hesitated to break the mold. He’s a celebrity chef who changed the NYC food scene forever, the bestselling author of the memoir-turned-sitcom Fresh Off the Boat, and the writer and director of multiple feature films. But the secret to this explosive creativity isn’t simply defying the rules, he says. It’s about having the discipline to create your ownrules and stay true to yourself.
Watch Eddie explain the only valid reason to do creative work.
Letting your mind wander is how you start generating your best ideas, says neuroscientist Heather Berlin. As host of PBS Nova’s Your Brain—which broke the live viewership record for any Nova premiere on YouTube—Heather explains how you can change your environment to “hack” your brain, become more creative, and get the most out of yourself and your team.
The most creative brands don’t pursue flashy ideas, says Greg Hoffman, but rather stay true to themselves and their vision. Greg draws from his almost 30 years at Nike, during which he rose through the ranks from intern to Chief Marketing Officer. He shows how to encourage creativity in your teams and help the daydreamers propel your organization to radical innovation.
During her 20 fast-paced years as Cirque du Soleil’s Artistic Director, Caitlan Maggs helped countless massive and diverse productions produce their best work. Your ideas may be good, she says, but don’t freeze them too early—because they could be great. With fascinating anecdotes, she explains how you can develop a framework of creativity in any organization
Running into creative roadblocks can be discouraging. But Adam Alter says the ideas that come easily aren’t as good as we think—we get our best ideas after we meet (and overcome) obstacles. And there are ways to speed up that process. Adam’s new book, Anatomy of a Breakthrough, is a practical guide for individuals and teams on unleashing your full creative potential.
Eddie Huang has never hesitated to break the mold. He’s a celebrity chef who changed the NYC food scene forever, the bestselling author of the memoir-turned-sitcom Fresh Off the Boat, and the writer and director of multiple feature films. But the secret to this explosive creativity isn’t simply defying the rules, he says. It’s about having the discipline to create your own rules and stay true to yourself.
