innovation | October 07, 2021

Overcoming Barriers to Change: The Lavin Agency Welcomes Loran Nordgren

At the heart of creating change lies a deep and often destructive assumption that can thwart our best efforts at innovation: it’s the conventional belief that the best way to get people to embrace our idea, is to increase the appeal of the idea itself. However, this approach neglects the psychological “frictions” that hold us back, despite all of the benefits. Helping us demystify the forces that propel and prevent innovation is LORAN NORDGREN, professor at the Kellogg School of Management and Lavin’s newest speaker. 

As an award-winning organizational psychologist, Loran Nordgren offers us a new way of thinking about change—helping us move from a “fuel-based mindset” that focuses on persuading our audience, to a more balanced approach that also considers how we can help them overcome their natural resistance. Friction, unchecked, is the reason why even our strongest ideas face rejection (despite their clear value). But, as Nordgren reveals, friction itself can be forecasted and transformed into a catalyst for propelling our innovation forward.
 
In captivating talks and his brand new book The Human Element, Nordgren teaches us to disarm the forces of resistance that act against change. His paradigm-shifting frameworks—particularly timely in a society facing momentous upheaval—will help leaders, entrepreneurs, and everyone else improve their odds of success. Fellow Lavin Speaker Francesca Gino, an award-winning Harvard Business School professor, innovation expert, and author, calls it: “Insightful and engaging, [...] a must read for anyone who wants to successfully launch a project, a product, or an idea.” 


Bring your best ideas to life with speaker Loran Nordgren at your next event. Contact The Lavin Agency, his exclusive speakers bureau, today. 

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