Sukhinder Singh Cassidy

“Sukhinder is one of Google and Silicon Valley’s most successful and well-respected leaders. In Choose Possibility, she brings her unique style of authenticity, optimism, and hustle to help anyone unlock their career potential.”— Eric Schmidt, Former Chairman & CEO, Google

Life is made up of a series of choices. But what do you do if one of those choices turns out poorly, even though it was carefully considered? How do you trust your decision-making skills to make the next right choice? And how do you continue to take risks, not once but many times? In her book Choose Possibility: Take Risks and Thrive (Even When You Fail), Sukhinder Singh Cassidy shares more than the highlight reel. With candor and honesty, she admits how the wrong turns she made along the way turned into some of the most valuable lessons and opportunities for success. Many of us live under the fallacy that if we make one big, daring risk, we will achieve either success or failure. It’s exactly this impression of risk that increases the likelihood that people will just stay put, says Singh Cassidy. In Choose Possibility, she debunks this myth, along with many others, proving that long-term success doesn’t come from making a singular “right” choice, but the willingness to face risk repeatedly. If the pandemic has taught us anything, it’s that, in an increasingly volatile world, risk is unavoidable. Singh Cassidy’s engaging talks offer us a new, revolutionary framework for risk-taking: one that is not linear, leaves room for failure, and still gives us outsized returns over time. Susan Wojcicki, the CEO of YouTube, declares, “Choose Possibility helps us see risk in an entirely new way. Sukhinder Singh Cassidy will inspire you to take small steps that can lead to extraordinary outcomes.”

Singh Cassidy is a leading technology executive and entrepreneur, board member, and investor with twenty-five years of experience founding and helping to scale companies, including Google and Amazon. She’s currently the CEO of Xero, a software platform for small businesses with over 3 million subscribers worldwide. She formerly served as the leader of StubHub, the premier consumer ticketing marketplace for live entertainment, which she and her team sold for $4 billion. Earlier in her career, Singh Cassidy built Google’s business throughout Asia Pacific and Latin America, and served as the business co-founder of fintech pioneer Yodlee. She is currently Founder and Chairman of theBoardlist, a premium talent marketplace for leaders from a range of backgrounds to be recommended and discovered for board and executive opportunities. She also serves as a board director at Urban Outfitters and Upstart, and as a member of the global advisory board of TIME’S UP.  Previously, she has served as a board member at TripAdvisor, J.Crew, and as a strategic advisor to Twitter. Singh Cassidy has been profiled in Fortune, Forbes, The Wall Street Journal, Business Week, The New York Times, and was once named one of Elle’s Power Women.