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7 Steps to Implementing AI in Your Company: Lavin Welcomes Former Amazon Exec Michelle Lee

It doesn’t matter whether you’re a legacy company or a startup of five, says Lavin’s newest speaker Michelle K. Lee—any organization can follow a 7-step process to unleash the power of Artificial Intelligence. Formerly an Amazon exec and Director of the U.S. Patent and Trademark Office, where she led a digital transformation using data and AI, Michelle is now the founder and CEO of Obsidian Strategies. She shows you practical ways to apply AI at your company and unlock your competitive advantage.

“AI is the most transformative technology of our generation,” says Michelle K. Lee, “and it’s ripe for application now.” Michelle has a wealth of experience from the highest levels of both industry and government. She has held executive positions at tech giants Google and Amazon—she was Vice-President of the Machine Learning Solutions Lab at Amazon Web Services, where she helped companies identify and implement their most impactful AI opportunities. On the government side, she was the Director of the U.S. Patent and Trademark Office, where she brought AI and data analytics to the 200-year-old, 10,000-person agency.

Her unique and varied experience allows her to cut through the hype around AI, bringing the high-level talk down to reality with concrete examples and practical strategies for every industry—including yours. Drawing on her years of experience, she’s developed a 7-step process that any company can use to incorporate AI and outperform their competitors: starting from developing a data strategy and identifying your highest ROI opportunities, all the way to retraining, updating, and maintaining your AI tools.

“Even the most AI-forward companies are only just scratching the surface on using AI in their businesses,” Michelle says. “AI solutions get better over time and with more data—so the time to get started is now.”

Watch a Lavin-exclusive video where Michelle explains how data and AI helped Domino’s Pizza revolutionize their customer experience and get ahead of the competition.

“AI is the most transformative technology of our generation,” says Michelle K. Lee, “and it’s ripe for application now.” Michelle has a wealth of experience from the highest levels of both industry and government. She has held executive positions at tech giants Google and Amazon—she was Vice-President of the Machine Learning Solutions Lab at Amazon Web Services, where she helped companies identify and implement their most impactful AI opportunities. On the government side, she was the Director of the U.S. Patent and Trademark Office, where she brought AI and data analytics to the 200-year-old, 10,000-person agency. Her unique and varied experience allows her to cut through the hype around AI, bringing the high-level talk down to reality with concrete examples and practical strategies for every industry—including yours. Drawing on her years of experience, she’s developed a 7-step process that any company can use to incorporate AI and outperform their competitors: starting from developing a data strategy and identifying your highest ROI opportunities, all the way to retraining, updating, and maintaining your AI tools. “Even the most AI-forward companies are only just scratching the surface on using AI in their businesses,” Michelle says. “AI solutions get better over time and with more data—so the time to get started is now.” Watch a Lavin-exclusive video where Michelle explains how data and AI helped Domino's Pizza revolutionize their customer experience and get ahead of the competition. https://youtu.be/icYRxseeC-c

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