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To build powerful teams, you need to harness the power of a shared team identity.

Professor of Psychology & Neural Science at NYU | Award-Winning Author of The Power of Us

Jay Van Bavel | Professor of Psychology and Neural Science at NYU | Award-Winning Author of The Power of Us
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Building Strong Teams in an Age of Hybrid Work (2:56)

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What Chickens Can Teach Us About Ending Workplace Bullying (3:26)

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Building a Cooperative Culture (5:31)

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Why Some Teams Are Smarter Than Others (5:26)

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How Does Perception Influence Reality? (10:05)

Lavin Exclusive Speaker

One of the biggest misconceptions we have about our identity is that it’s stable—when in reality, it’s constantly changing to reflect the groups we belong to. In his award-winning book The Power of Us—a blend of cutting-edge research in psychology and neuroscience—NYU Professor Jay Van Bavel reveals how our identities are powerfully influenced by the groups we’re part of, and why this knowledge is especially crucial during the turbulent times we’re living in. Bringing his fascinating research to life in engaging, practical talks, Jay shows us how to harness the power of shared identities in today’s world: helping us lead more effectively, boost productivity and collaboration, overcome our biases, and inspire real change, both personally and societally.

The Power of Us is a fascinating journey into the science of identity. It is a practical, entertaining and, above all, vital guide to human behavior.”— Charles Duhigg, bestselling author of The Power Of Habit

Understanding how identity works allows us to take control of who we are and who we want to be. A Professor of Psychology and Neural Science at New York University, Jay Van Bavel examines the psychology of topics like intergroup bias, group identity, team performance, decision-making, and cooperation. In his book The Power of Us (co-written with Dominic Packer), Jay dives deeper into the science of identity. Through a mix of storytelling, interaction, and cutting-edge research, Jay reveals how our sense of self—our feelings, beliefs, and behaviors—is derived from our social groups, challenging society’s dominant assumptions about power and influence. Understanding these topics gives us the necessary tools to build smarter, more collaborative groups and teams.

In an age where public life is characterized by polarized battles and impossible conflicts, Jay offers a timely diagnosis for our organizations and society, as well as a path forward towards collaboration, unity, and success. It is just as applicable for CEOs and leaders making sense of the modern workplace as it is for politicians and government organizations tackling the spread of misinformation online. Charles Duhigg, bestselling author of The Power of Habit, writes, “If you’ve ever struggled to understand why people join cults or mindlessly conform — or, have wondered how to build great teams and influence better choices, this is the book you need.” As brilliant as it is entertaining, The Power of Us offers a revolutionary lens for seeing and understanding ourselves and each other. It won the APA’s 2022 William James Book Award, the top book award for the entire field of psychology.

Jay was the recipient of the Golden Dozen Teaching Award at NYU, and has won several accolades for his research on how collective concerns shape the brain and behavior. His award-winning research has appeared in The Harvard Business Review, The New York Times, Wall Street Journal, and Scientific American, and has been cited in both the U.S. Supreme Court and Senate. Jay has presented his work for conferences such as TEDx and the World Science Festival; for Fortune 500 organizations such as Uber and Amazon; and for the leading Psychology Departments and Business Schools around the country, including Harvard, Columbia, and Yale. To date, he has published over 150 academic papers, a mentoring column for Science Magazine, and regularly appears on international media such as NBC, CNN, PBS, NPR, and Bloomberg News.

Testimonials

Amazing presentation for leaders and anyone really that works in a team setting. Amazing, amazing, amazing!

APEGA

Speech Topics

Psychology
The Power of UsHarnessing Our Shared Identities to Improve Performance, Increase Cooperation, and More
While we may have come to think of our identities as stable and coming from within; the reality is, they are constantly changing and powerfully influenced by our membership within different groups. In his revolutionary book The Power of Us, Jay Van Bavel explores how identity is shaped and reshaped by the social worlds we are a part of, and what this means for our potential for colla...
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ChatGPT and Generative AI
Coming Together in the Age of AIInvesting in the Future of Education and Society

In an era increasingly defined by AI tools like ChatGPT, the need for human connection and collaboration has never been more crucial. In this talk, award-winning author and psychologist Jay Van Bavel explores what AI will do to our sense of shared identity and teamwork, and how we can leverage its abilities to achieve our maximum potential together.

While AI promises to enhance productivi...

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Corporate Culture
The Science of CollaborationWhy Working Together Matters
We tend to regard innovation as being the product of individual genius, but the reality is that the majority of big discoveries made in the last few decades have been the result of teamwork. Managers and employees today now spend a significant portion of their time working together, and thanks to technology, collaborative activity has ballooned by fifty percent. So why are top-down hierarchic...
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Team Building
Breaking GroupthinkCreating Smarter Solutions In Our Organizations
One of the biggest challenges in an organization is when groups are unable to make effective collective decisions. In many cases, the culture of an organization can generate an inability among its members to express dissent—even when the group is doomed to fail. How do teams avoid groupthink—or its equally problematic cousin, politicothink—and create an environment where people feel comfortab...
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Leadership
Identity LeadershipHow to Influence Others and Inspire Collective Action
From championship sports teams to world-class organizations, effective leaders are able to make groups perform better than the sum of their parts. The keys to leadership, however, extend well beyond the capacities of the people in charge. Instead, the actions and language of leaders can have a powerful unconscious influence on the actions of their followers. By creating shared goals and embod...
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