Neil Hoyne

“I’ve been waiting twenty years for this book! Converted explores how to use data the right way to win customers’ hearts. This book is simply a must-read.”— Martin Lindstrom, New York Times bestselling author of Buyology

Over his 20-year career, Neil Hoyne has been at the forefront of worldwide strategies that have generated a staggering $6 billion in revenue for Google, and has helped the world’s biggest advertisers improve conversion rates by over 400%. With a unique perspective, he offers innovative guidance and teachings from other organizations so leaders can use the skills they already have—connecting people and processes—to contribute to data discussions in the boardroom.

In talks, Neil brings his decades of experience to life, captivating audiences with his stunning expertise on topics such as digital transformation, customer relationships, behavioral science, marketing attribution, product development, AI, and many more. He’s been a witness to, and participant in, both billion-dollar successes and instructive failures, using them as tools to build indestructible customer relationships. Bridging the gap between leaders and data, he helps you become more comfortable and contribute in boardroom discussions, understand what the data means and how it can benefit your company.

In his book Converted (and subsequent online course), Neil shows how we can build relationships that last a lifetime, generate more value over time, and strengthen our organizations from the inside out. His simple, research-backed playbook will help leaders, marketers, and organizations of every stripe ask the guiding questions that will anticipate their customers’ needs better than the competition. Peter Fader, a Wharton marketing professor, calls Converted “a wonderful guidebook on building profitable customer relationships. Whether you’re just getting started or consider yourself an experienced practitioner, this book is invaluable.” Jay Baer, New York Times bestselling author of Youtility, says that Converted is “the most useful field guide ever written on how to drive desirable customer behavior online.”

After earning degrees from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. He is a board member on the Purdue University Global Board of Trustees, and serves as an advisor to private equity and investment funds, including CapitalG: Alphabet’s independent growth fund, which has helped to scale companies like Airbnb, Stripe, Duolingo, and more.