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Marketing Speakers

 

Today, consumers receive, respond to, and act on marketing messages very differently than they did even a year ago. With wit and precision, these marketing speakers look at how things are changing—but remind us of the fundamentals.

 
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Greg Hoffman

Nike's Former Chief Marketing Officer

Creative and empowering—these are the qualities today’s leaders need to thrive in the post-pandemic future. As the former Chief Marketing Officer at Nike, Greg Hoffman stood at the helm of one of the world’s most innovative companies. Under his creative leadership, Nike drove themes of equality, sustainability, and empowerment through sport—inspired in part by Hoffman’s role as a leader of the Nike Black Employee network. In timely and engaging talks, Hoffman reveals how we can build an enduring brand legacy through the power of storytelling.

 

Neil Hoyne

Chief Measurement Strategist at Google | Senior Fellow at Wharton | Author of Converted (forthcoming)

Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue. In his debut book Converted, he shows us how to sharpen our long-term marketing strategy and unleash true value.
Loran Nordgren

Professor at the Kellogg School of Management | Author of The Human Element

How do you get people to embrace a new idea or initiative? Most people assume that the best (and perhaps only) way to convince people to embrace change is to heighten the appeal of the idea itself. In his new book The Human Element, Loran Nordgren reveals a revolutionary new way of thinking, and how to apply it to your latest product, service, or idea. Equipped with the second half of the marketing equation, audiences will walk away with the skills to overcoming the barriers to change and make a real impact.  
 
 
Sarah Kaplan

Director, Institute for Gender and the Economy at Rotman School of Management | Author of The 360° Corporation

Today’s businesses have to answer to more than just shareholder demands. Stakeholder pressures have companies pulled in many different directions, from employees who want meaningful work; to consumers who want sustainable products; to activists monitoring companies’ social and environmental footprint. In talks, as well as her book The 360° Corporation, Rotman professor Sarah Kaplan shows us how the trade-offs we make to fulfill these pressures—along with shareholder demands—can be an opportunity for innovation, organizational resilience, and business transformation.
Stephanie Mehta

Former editor-in-chief of Fast Company | Former Deputy Editor at Vanity Fair

What makes the world’s most creative people—and companies—tick? The most qualified person to answer the question is Stephanie Mehta. As Editor-in-Chief of Fast Company—the influential magazine championing creativity, innovation, and thriving workplace cultures for a new generation of business— Mehta is the rare editor who talks to pure creatives and corporate leaders in equal measure. In talks, she draws on her experience to offer transformational lessons in marketing, product, and process innovation.
Luke Burgis

Entrepreneur | Author of Wanting: The Power of Mimetic Desire in Everyday Life

How can we create things that benefit us as people? That is the question that author, entrepreneur, and investor Luke Burgis asks. His people-first perspective stems from a lifetime of unique experiences: working on Wall Street, founding companies in Silicon Valley, even studying theology. Today, Burgis applies mimetic theory—the idea that desire is a social mechanism—to business. In talks, he shows us the hidden forces behind why we want things, how to break free from destructive desires, and how to cultivate the intentional desires that build a better world.
Markus Giesler

Consumer Sociologist | One of The 40 Best Business Professors Under 40

“Your view of life changes the moment you start looking left and right” says consumer sociologist and rebel marketing speaker Markus Giesler. What he means is that our innovations—products, services, experiences—shouldn’t be created in a vacuum.
 
Douglas Rushkoff

Author of Throwing Rocks at the Google Bus, Present Shock and Program or Be Programmed

Instead of trying to optimize human beings for the automated future, we should be optimizing technology for human beings, says Douglas Rushkoff. A world-renowned philosopher and futurist, Rushkoff’s funny, agile talks show how we can put human creativity at the heart of businesses.
 
Jeremy Gutsche

CEO of Trend Hunter | New York Times Bestselling Author of Create the Future

Jeremy Gutsche is “an intellectual can of Red Bull” (Association Week), a New York Times bestseller and a management consultant to brands, billionaires, and CEOs. He’s also the founder of Trendhunter.com: the world’s #1 trend-spotting site. With contagious enthusiasm, he shows us how to use methodical innovation to generate ideas and kickstart creativity in times of rapid change. 
Maureen Chiquet

Former Global CEO of Chanel | Former President of Banana Republic

As Global CEO of Chanel, Maureen Chiquet steered global brands through a decade of disruption, and she did so with traditionally ‘feminine’ skills of empathy and communication. Now, she speaks on the value of having women in top leadership positions—and what we can all learn from injecting more compassion and collaboration into the workplace.
Justin Reves

Chief Storyteller at Pidgeon Social | Digital Marketing & Media Strategist

In our new digital world, everyone is a content producer. As an advertising creative director with a passion for social media, Justin Reves leapt headlong into that digital world, masterminding a series of viral platforms and a social media consultancy. Reves delivers practical, hilarious, and data-driven talks on how businesses can take creative risks—punching above their weight class with digital-age marketing and storytelling. 
Adam Alter

New York Times Bestselling Author of Drunk Tank Pink and Irresistible

What makes us obsessively scroll through our phones, or binge-watch Netflix? There’s a fascinating psychology behind our addictive, tech-based behaviors, says Adam Alter. A New York Times bestselling author and Associate Professor of Marketing at NYU, Alter investigates the hidden forces shaping our thoughts, feelings, and behaviors. In talks, he explains what makes certain experiences irresistible, what consumers really think, and how we can navigate the attention economy.
Katy Milkman

Wharton Professor | Choiceology Podcast Host | Author of How to Change

An expert in big data and behavioral economics, Katherine Milkman studies the ways we deviate from optimal choices—and how human decision-making can be improved. In her engaging talks, she offers accessible insights into how we can encourage good choices: in ourselves, our customers, and our employees.
 
Joe Jackman

Founder and CEO of Jackman | Author of The Reinventionist Mindset

Traditional retail is under siege—and if your company can’t adapt, you disappear. That’s why iconic brands are turning to Joe Jackman. This retail veteran works with major companies to reinvent success from the inside out. From design to culture, customer experience to market share, Jackman helps brands rediscover value and bounce back—and shape billions in sales.
 
Seth Stephens-Davidowitz

Author of Everybody Lies | New York Times Op-Ed Writer | Former Google Data Scientist

In Everybody Lies—a New York Times and Wall Street Journal bestseller—Seth Stephens-Davidowitz explores how Google searches open an unprecedented window into human behavior, choice, and decision-making. In talks, this former Google data scientist draws on his research to reveal what we really think.
 
Francesca Gino

Author of Sidetracked and Rebel Talent | Behavioral Scientist | Harvard Business School Professor

Small, simple, and seemingly irrelevant factors often have profound consequences on our behavior and ability to stick to our decisions. In her talks, Francesca Gino explains exactly why our decisions get derailed and what we can do to stick to the plan—at work, in our personal lives, and as organizations.
 
Trend Hunter Team

The World’s #1 Trend Firm and Innovation Engine

With the Trend Hunter Team, you get a diversely talented group of speakers who will show you—individually or together—what the trends in tech, business, retail and more can do for you before they explode. These speakers are immersed in trends on a daily basis, advising the world’s most innovative people at Disney, Coca-Cola, even NASA, on their areas of opportunity, and crafting Trend Hunter’s world-class culture. 
 
Derek Thompson

Staff writer at The Atlantic | Host of Plain English | Bestselling Author of Hit Makers

As Senior Editor at The Atlantic, Derek Thompson writes on economics and politics, media and money in America today—and always with an expert sense of what’s important. Whether he’s analyzing labor markets, entertainment, or government—or changes in generational spending and voting habits—Thompson offers sophisticated takes that people actually want to read. 
Doug Stephens

Retail and Consumer Futurist | Internationally Acclaimed Author and Founder of Retail Prophet

Doug Stephens is one of the most influential retail futurists on the planet. His talks are required listening for any company that orbits the marketing world. In fully customized and thoroughly researched keynotes, Stephens shows you how to stay ahead of the changing mega-trends in demographics, economics, and technology that are resetting your industry—and, what it takes to be truly innovative.  
Bianca Bosker

Author of Cork Dork, the Instant New York Times Bestseller | Contributing Editor at The Atlantic

Bianca Bosker is obsessed with obsession. It’s inspired her award-winning stories for outlets like The New Yorker and The Atlantic, as well as her New York Times bestseller Cork Dork. Now, she speaks to why we obsess over products and experiences, and how tuning-in to all five senses can both enrich our lives and inspire obsession in others. 
 
David Sax

Author of The Soul of an Entrepreneur and The Revenge of Analog

Digital was supposed to change the world. But the need for real things is greater than ever. This is the business story that innovation speaker David Sax broke in The Revenge of Analog, which shows how retailers and tech giants are fusing screens with analog processes to outsmart the competition. It’s time for a sense of balance, Sax says—for wellbeing, as well as the bottom line.
Bonnie Brooks

CEO of Chico's FAS | Former CEO of Hudson’s Bay Company

“Leadership is about finding ways to get things done,” says Bonnie Brooks, the first female President and CEO of Hudson’s Bay Company, who, with sweeping, institutional changes, brought North America’s oldest company back from the brink of failure. Brooks’ impactful talks instruct on anticipating customers’ needs and desires—never following them. 
Ashton Applewhite

Anti-Ageism Activist | Author of This Chair Rocks: A Manifesto Against Ageism

What if discrimination on the basis of age were as unacceptable as any other kind of prejudice? Ashton Applewhite is a leading voice in an emerging movement dedicated to dismantling ageism and making age a criterion for diversity. The author of This Chair Rocks and a TED2017 mainstage speaker, she reveals the untapped possibilities of late life—in our communities, at work, and in ourselves.
 
Joe Mimran

Founder, Joe Fresh | Co-Founder and Chairman of Gibralter & Company

Joe Mimran is a true innovator—of retail, design, business, manufacturing—he disrupted the fashion industry before people even had a word for it. In his keynotes he details the methods he used to grow Joe Fresh, Club Monaco, and Alfred Sung—some of the industry’s best-known brands, into global successes. 
 
Chia-Jung Tsay

Expert the Psychology of Negotiations | Associate Professor, UCL School of Management

Are we ever really aware of why we choose the things we do? For example, do certain visual cues sway us? Do we prefer natural talents to hard work when it comes to job applicants? Psychologist Chia-Jung Tsay studies judgment biases: the non-conscious beliefs influencing our decisions.
 
Aaron M. Glazer & Zoe Fraade-Blanar

Authors of Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Welcome to the “fandom-based economy”—where today’s most passionate fans drive, engage with, and create communities around top brands. Co-authors of  Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer show us how to discover, and react to, the people who care the most about our products.