Contact Joe For Booking
Joe Jackman | Founder and CEO of Jackman Reinvents
Lavin Exclusive Speaker

Change is everywhere, and it’s coming for us fast. Despite knowing this―and seeing the impact on our businesses and livelihoods―our human instinct remains to resist. But what if we could reprogram ourselves to see change as not only inevitable, but good? As something to run towards, rather than away from? Wouldn’t we all be better off? According to Joe Jackman, Founder and CEO of Jackman Reinvents—Yes, we would. This bold belief is why iconic brands and leadership teams turn to Jackman as their secret weapon in spearheading remarkable change—transforming the way we look at strategy, design, culture, and customer experiences that truly engage.

“Joe Jackman and his approach are a CEO’s secret weapon. He eloquently captures the lessons from his life’s work—an invaluable aid to those in pursuit of redefining and growing their business.”

— Jill Soltau, CEO, J.C.Penney

Joe Jackman is a Reinventionist—a pioneer of dynamic business growth who reshapes businesses back to relevance with his unique approach. A student of change, raised in a time of civil unrest, Jackman has led some of the most inspired brand transformations of the 21st century. From his early years as Executive VP of Marketing at Loblaws, where he steered the company’s initial restructuring, to overseeing successful reinventions at Duane Reade, Walgreens, and Dave & Busters, Jackman has guided companies to become the most powerful and relevant versions of themselves in record time. Today, Jackman leads the world’s first and foremost reinvention company in North America. He and his team of 100+ multi-disciplinary Reinventionists have completed nearly 50+ reinventions to date—all focused on his five principles for accelerating value—and engineered hundreds of billions of dollars in sales.


In his first book, The Reinventionist Mindset, Jackman unveils a unique, human-centric approach to corporate transformation. He effectively shows us how to thrive in the era of disruption, starting by repositioning change as a force to be embraced. Filled with real-world case studies ranging from Dave & Busters to Flow Water to Staples, The Reinventionist Mindset will be an asset to anyone intent on leading their company to become its most powerful iteration.



“The Jackman methodology is essential for any business looking to disrupt and innovate. This book will help you unlock the kind of customer love every entrepreneur dreams about.”

Nicholas Reichenbach, Serial Entrepreneur; CEO, Flow Water

“Joe Jackman has this unique ability to uncover where to go and why, then get everyone on the same page and moving forward together.”

Glenn Murphy, Former Chairman and CEO of Gap Inc., Shoppers Drugs Mart

“Joe Jackman stands alone amongst the giants of his craft. [The Reinventionist Mindset] is an indispensable resource for today’s leaders in our fast-paced, ever-changing world.”

John Lederer, Executive Chairman, Staples; Senior Advisor, Sycamore Partners

“Even while Joe is pushing management to think out of the box, he does it in a way that is soothing and comforting. He’s laid-back, not in your face. He’s just a cool dude.”

Tyler Wolfram, Managing Partner, Oak Hill Capital

“One of the things that I thought was especially strong about our relationship with Jackman was the ability to go back and forth, and them accept some ideas that were ours, us accept some ideas that were theirs, and meet in the middle on some things where we needed to. There were clearly some ideas that they brought to us that were bigger and more expansive than what we would have done on our own, and I think that was one of the real keys to our success.”

Steve King, CEO, Dave & Buster’s

“From internal communications to the logo, from customer communications to product line, Jackman goes back to the brand’s values and its legacy to see if they are still relevant, and then sets about making them so. A brand repositioning is challenging, but it takes on a whole new level of complexity when you call it reinvention.”

Orange Magazine

Speech Topics

Disrupt or Be Disrupted Make Yourself Amazon-proof

Reinvention means not only being the best at what you do; it means being the only ones who do what you do. Much of the retail industry has become a hotbed of homogeneity, filled with companies trying to out-do their competitors rather than redefine themselves. In order to truly stand out, brands must learn to compete and engage differently—and therefore be valued differently. A trailblazer in the retail space, and a masterful instigator of change, Joe Jackman points us towards the “holy trinity” of reinvention: knowing who your customer is, and why; finding a purpose that goes beyond functionality; and articulating what you will do better than anyone else. It is by adopting these principles, says Jackman, that meaningful change is possible.


Innovating with a Human Touch How to Avoid the Trap of Technicality

The epic buzzword that tends to pose more questions than answers, innovation can mean different things to different companies and industries. Yet we can all agree that it’s crucial for achieving growth, facing future challenges, and gaining an advantage over the competition. At the end of the day, innovation is really a human pursuit, says Joe Jackman. The innovations that fall flat or never see the light of the day are the ones that fail to recognize this element. In this talk, Jackman shows us how to design, create, and solve problems with human insight in mind—dramatically increasing our chances of success. By going beyond technicalities, and balancing facts with feelings, companies will be able to cultivate a mindset that helps them innovate with a winning, human touch.

Embracing Change A Reinventionist’s View of the Future of Retail

In today’s marketplace of rapid change, brands and businesses have three choices: fight it (until their inevitable downfall); fix it (making incremental tweaks that don’t lead to genuine growth); or join it (by using bigger, bolder, transformative strategies). Joe Jackman is an expert in looking beyond the “next best thing”—and that means cultivating proactive solutions in the face of change. For brands and businesses to mean something to their customers, they need to abandon reactive thinking and instead embrace the transforming nature of retail. In this keynote, Jackman explores consumer behaviour and upcoming industry trends; shares best-in-class examples of companies doing it right; and, with insights from his experience revitalizing major brands, provides a new model for across-category growth.

Defining Total Brand Reinvention How to Generate Unrivaled Growth, Fast

Throughout his career advising C-suite leadership in both public and privately owned companies, Joe Jackman has pioneered a unique and proven model for achieving unrivaled growth, fast. By bringing business and brand strategy together, he’s created tangible ROIs in a faster timeline than traditional models, with an eye to long-term growth. In this talk, Jackman discusses the old world versus the new; case examples from his organization Jackman Reinvents; and personal lessons learned along the way.