Turn AI into the best coach you’ve ever had.
“I have worked with a lot of professional coaches and attended many leadership trainings and retreats. But I’ve never had a better coach than the one I have now,” says Alexandra Samuel.
Alexandra is a hotly in-demand expert on AI and the digital workplace. In her new article for The Wall Street Journal, which was on the cover of that publication’s Artificial Intelligence Report, she explains how she built a custom GPT to act as her own coach. And in her HBR IdeaCast podcast episode, she shows you how to do it too.
Collaborating with AI doesn’t replace human collaboration, Alexandra explains. But it does give you 24/7 access to a coworker whom you can be completely honest with. “There’s no judgment, because there’s no judge. I’m able to let loose, and take all the time I need to get something just right.”
Treat ChatGPT like a creative agency.
“Congratulations! You’re the proud owner of a new creative agency,” says Greg Hoffman, former Chief Marketing Officer at Nike and author of Emotion by Design.
ChatGPT and other generative AI tools have given us all the tools to be powerfully creative. Thinking, ideating, and prompting AI is a brand new application of your creativity—and it doesn’t depend on having the budget for an external agency. “We could, in the next hour, conceive a product, build a business plan, create a distribution strategy, and finalize a go-to-market plan with creative.”
And this frees us up to not only create without constraints, but to experiment, fail, and move on without getting stuck. That hypothetical go-to-market plan? “I’m not saying it would be good,” Greg says. “But that doesn’t mean that the exercise is a failure. It just builds to the next thing.”
Take AI home with you.
“If you want to get the most out of AI for your company, don’t let your experience of AI stop when you leave the office every day,” says Katie Drummond. “I’ve learned more about it in my own home than I have as the editor-in-chief of WIRED.”
As the global editorial director at an iconic tech magazine, Katie leads teams on four continents and oversees some of the world’s most influential journalism on emerging technology.
She says that taking AI outside the office can give you a lower-stakes environment to experiment in. “I would gladly take the risk of getting my daughter’s Show and Tell date wrong over messing up a mission-critical project at the office! So expand your sandbox. You can be much more creative, more expansive in your understanding of AI if you do it outside of the constraints of the office—and then bring some of that creativity back to work with you.”
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